PepsiCo
DTC Lead Benelux & Nordics (SodaStream)
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Overview
SodaStream is the world’s #1 sparkling water brand and a global leader in producing home beverage makers. With products sold in over 46 countries, we’re passionate about reducing plastic waste and offering consumers a healthier, more sustainable beverage option. SodaStream is part of the PepsiCo family, which supports the PepsiCo Positive (pep+) initiative and champions strong business and social values to lead positive change. At SodaStream, we put the planet and people first, to help create a better, more sustainable future for generations to come.
The Opportunity
Want to change the way the world drinks? We’re looking for a commercially driven DTC Lead to own and accelerate the performance of our Direct-to-Consumer (DTC) channel across the Benelux and Nordics. This is a key growth driver for the business, responsible for defining the DTC commercial strategy and leading the AOP, promotional planning, forecasting, reporting, analytics and cross-market performance agenda across six DTC stores.
As part of the Northern Europe DTC hub in London, you will work closely with the UK&I DTC Lead to lift and shift proven best practices into the Benelux and Nordics, building a more consistent, scalable cluster model. You will partner closely with Marketing, who own the specialist activation capabilities (performance media, content, CRM and creative and site execution), briefing them at a commercial level so the channel is brought to life consistently across markets.
Responsibilities
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- Set the strategic direction for the Benelux & Nordics DTC channel across acquisition, retention and value growth.
- Build and execute the DTC proposition, product assortment, pricing and promotional strategy.
- Own the DTC P&L, delivering against revenue, conversion, margin, AOV, retention and CLTV targets.
- Lead AOP planning, forecasting, target setting and promotional calendar management.
- Monitor performance, identify opportunities and risks, and implement actions to optimise results.
- Translate consumer, behavioural and commercial insights into actionable growth plans.
- Partner with analytics teams to develop dashboards and performance reporting using Shopify, GA4 and internal tools.
- Act as the commercial owner of the Benelux & Nordics Shopify storefronts and site development roadmap.
- Partner with Marketing, Customer Care and Operations to deliver a seamless end-to-end consumer experience.
- Drive scalability, cross-market consistency and a test-and-learn culture across six markets.
- Operate in a fast-paced environment, proactively solving problems and adapting to changing priorities.
Qualifications
- 7+ years’ experience in e-commerce, digital commerce or DTC roles, ideally within FMCG, consumer electronics or fast-paced consumer environments.
- Proven track record of owning a DTC or digital channel P&L and delivering commercial KPIs.
- Strong experience in forecasting, AOP planning, promotional strategy and performance management.
- Highly analytical, with the ability to translate data into actionable commercial recommendations.
- Hands-on experience with Shopify and Google Analytics 4 (GA4).
- Strong project management, prioritisation and stakeholder management skills.
- Excellent cross-functional collaboration with Marketing, Sales, Operations, Finance and Customer Care teams.
- Experience operating across multiple markets and driving scalable solutions.
- Commercially minded, customer-focused and results-driven.
- Strong communication, influencing, problem-solving and relationship-building skills.
- Agile, entrepreneurial and comfortable operating in a changing environment.
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What’s in it for you?
Join a high-impact team at the heart of SodaStream’s growth journey. As our DTC Lead for Benelux & Nordics, you’ll have end-to-end commercial ownership of a strategically important cluster of markets, with the autonomy, support and resources to drive growth and measurable impact. You’ll work in a collaborative, mission-driven environment, backed by a global brand that’s changing the way the world drinks.
Ready to lead the future of DTC at SodaStream? Let’s talk.
We are an equal opportunity employer and we value diversity and inclusivity at our company. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender reassignment, disability or race including colour, nationality, ethnic or national origin.
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