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DTC Paid Media Manager
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Job Title: DTC Paid Media Manager
We're partnering with a fast-growing digital marketing agency that specialises in helping ambitious DTC brands scale through data-led paid media, creative strategy, and commercial insight. As they continue to expand their client portfolio, they're looking for a DTC Paid Media Manager to take ownership of paid social and search strategies for a range of exciting fashion and lifestyle brands.
This is an opportunity to work with some of the UK's most innovative DTC brands, combining performance marketing expertise with commercial thinking to drive profitable growth.
The Role
As DTC Paid Media Manager, you'll be responsible for turning commercial targets into highly effective paid media strategies that deliver revenue growth, customer acquisition, and profitability.
You'll build and optimise scalable account structures across Meta and Google, ensuring media investment aligns with product availability, stock levels, margins, and wider business objectives.
Working closely with Creative, Shopify, CRO and Commercial teams, you'll play a key role in helping brands scale sustainably and profitably.
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Key Responsibilities
- Develop and execute paid media strategies across Meta and Google Ads
- Translate revenue targets and commercial objectives into performance marketing plans
- Build, manage and optimise campaigns across:
- Meta Ads
- Google Search
- Google Shopping
- Performance Max
- Scale customer acquisition while maintaining ROAS and profitability targets
- Analyse campaign performance and identify growth opportunities
- Connect paid media activity to stock, product launches, inventory levels and margin performance
- Collaborate with creative teams to develop high-performing ad concepts and testing frameworks
- Work closely with Shopify, CRO, analytics and commercial teams to maximise conversion performance
- Provide strategic insights and recommendations to clients and stakeholders
- Monitor industry trends, platform developments and emerging opportunities
Essential Experience
- 3+ years' hands-on paid media experience within DTC eCommerce
- Background working with Fashion, Footwear, Sportswear or Lifestyle brands
- Deep practical expertise in Meta Ads, managing and scaling significant campaign budgets
- Strong Google Ads experience across:
- Search
- Shopping
- Performance Max
- Proven track record of delivering profitable growth and customer acquisition
- Strong commercial understanding of eCommerce metrics and performance drivers
- Experience analysing performance against ROAS, CPA, AOV, margin and profitability targets
- Comfortable managing multiple client accounts and priorities
- Excellent analytical and reporting skills
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Desirable
- Agency experience working with multiple DTC brands
- Shopify experience
- GA4 proficiency
- Experience with attribution platforms and advanced tracking setups
- Understanding of CRO and customer journey optimisation
Why Join?
- Fully remote role with flexibility and autonomy
- Work with leading DTC fashion, footwear and lifestyle brands
- Join a specialist eCommerce growth agency with ambitious expansion plans
- Strong focus on innovation, testing and commercial impact
- Opportunity to influence strategy and make a measurable difference to client growth
- Collaborative and supportive team culture
- Clear progression opportunities as the agency continues to scale
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