DSD Recruitment
E-Commerce Buyer

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About the Role
Our client is looking for a commercially minded E-Commerce Menswear Buyer to join their growing fashion business.
This is a hands-on DTC/e-commerce buying role where you'll play an important part in shaping the products customers see, deciding what to launch, how much to buy, and using both menswear expertise and commercial insight to drive performance.
You'll have the opportunity to work across multiple brands and product categories in a fast-paced, growing online fashion environment, with genuine ownership over the buying process.
The role is based in Preston, with 2–3 days per week in the office. This is important as you'll work closely with the wider team to review physical samples, fabrics, fits and colours.
Key Responsibilities
- Build and develop commercially strong menswear ranges across multiple brands and niches.
- Plan monthly product drops and determine appropriate buy quantities.
- Make decisions around products, colours, fits and categories based on customer demand and commercial performance.
- Analyse sell-through, stock cover, margin, product velocity, returns and size curves.
- Identify winning products, underperformers and opportunities for repeat buys.
- Use historical sales performance and commercial data to inform future buying decisions.
- Keep up to date with menswear trends, competitors and changing customer behaviour.
- Identify gaps and opportunities within existing ranges.
- Review and fit physical samples, assessing fabrics, colours and silhouettes.
- Work closely with Product, Merchandising, Marketing and Management teams.
- Manage multiple brands, categories and customer segments in a fast-moving environment.
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What We're Looking For
- Strong fashion e-commerce/DTC buying experience.
- Proven menswear buying experience, with a good understanding of trends, fits, fabrics and silhouettes.
- Strong commercial and analytical ability.
- Good understanding of sell-through, stock cover, margin, inventory and product velocity.
- Strong Excel/spreadsheet skills.
- Experience working in fast fashion, DTC or an environment with frequent product drops.
- Ability to use data and commercial insight to identify winning and underperforming products.
- Highly organised, commercially minded and comfortable working at pace.
- Able to take ownership and work across multiple brands and product categories.
- Must live within a realistic commuting distance of Preston and be available to work from the office 2–3 days per week.


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Candidates whose experience is primarily within physical retail buying, without significant e-commerce exposure, are unlikely to be suitable.
Why Join?
This is an opportunity to join a growing online fashion business where your buying decisions will have a direct impact on product performance and commercial growth.
You'll have the chance to work across multiple brands, categories and customer segments, with genuine involvement in product selection, range development and trading decisions.
Additional Information
- Location: Preston, Lancashire – Hybrid
- Office: 2–3 days per week
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