The Saddle Bank
E-commerce & Digital Marketing Manager
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Company Description
The Saddle Bank is dedicated to providing a friendly, professional service focused on high-quality used saddles. The team is passionate about matching riders and horses with saddles that deliver optimal comfort, durability, and value. By offering carefully selected products and knowledgeable support, The Saddle Bank aims to make saddle buying accessible and stress-free. The company’s customer-centric approach supports both everyday riders and equestrian professionals seeking trusted equipment.
Role Description
The E-commerce & Digital Marketing Manager is a full-time, on-site role based in the City of Peterborough. This role is responsible for managing and optimizing the company’s online store, including product listings, pricing, promotions, and user experience to drive online sales. The manager will plan and execute digital marketing campaigns across social media, email, and other channels, and use web analytics to measure performance and inform strategy.
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Day-to-day tasks include:
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- Overseeing content creation
- Coordinating lead generation initiatives
- Monitoring customer journeys
- Collaborating with internal stakeholders to ensure brand consistency
The role also involves staying current with digital trends, implementing best practices, and identifying opportunities to grow the online presence and customer base.
Qualifications
- Strong skills in Digital Marketing and Marketing, with the ability to plan and execute multi-channel campaigns.
- Experience in Social Media Marketing, including content planning, community engagement, and brand awareness activities.
- Proficiency in Lead Generation techniques to attract, nurture, and convert potential customers.
- Ability to use Web Analytics tools to track performance, interpret data, and optimize e-commerce and marketing strategies.
- Previous experience managing e-commerce platforms or online retail environments.
- Solid understanding of customer experience, conversion optimization, and basic SEO principles.
- Excellent communication, organization, and time-management skills, with attention to detail.
- Relevant education or training in marketing, business, digital media, or a related field is beneficial.
- Interest in or familiarity with the equestrian industry is an advantage.
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