Silverstone Medical Services
E-commerce & Insight Manager – Merchandise

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This is a high-impact, hands-on role responsible for driving the growth of Silverstone’s online merchandise business.
You will lead e-commerce performance and take full ownership of the end-to-end online retail operation, from product launch and retail campaigns through to fulfilment, customer experience and click & collect.
This role sits at the centre of a fast-paced, event-led retail operation and requires a balance of commercial ownership, operational delivery and cross-functional collaboration.
Application Deadline: September 25, 2026 Department: Merchandise Employment Type: Permanent - Full Time Location: Silverstone Workplace Type: Onsite Reporting To: Head of Retail
Key Responsibilities
E-commerce Performance & Trading
- Own the online store and drive commercial performance across revenue, conversion and customer value
- Build and deliver a trading plan aligned to key events (British Grand Prix, MotoGP, Silverstone Festival, CarFest and seasonal events including Christmas and Lap of Lights)
- Manage product launches, pre-orders and event-driven product drops
- Manage discounts, promotions and access for partners, staff, SRC and Escapade, ensuring strong commercial control and return
- Continuously optimise the online experience to maximise sales and conversion
Marketing Alignment & Brand Ownership
- Work closely with the Marketing partner to ensure retail and merchandise are fully represented across all channels
- Lead retail campaign planning, promotions and product launches
- Ensure strong SEO performance and onsite optimisation
- Provide clear briefs and direction to Marketing to support commercial objectives
- Maintain control of brand usage, messaging and product presentation across all retail touchpoints
- Ensure all activity meets Silverstone brand standards and protects brand integrity
Digital & Onsite Marketing
- Manage online merchandising, homepage content, banners and promotions
- Support delivery of campaigns
- Use reporting and insight to improve performance and customer engagement
- Stay up to date with emerging technologies, including AI, to enhance e-commerce performance, customer experience and operational efficiency
Fulfilment & Operations (Hands-On)
- Own the full online order lifecycle from purchase through to dispatch
- Oversee picking, packing and shipping processes
- Work closely with warehouse and couriers to maintain service levels
- Hands-on involvement in fulfilment working alongside the warehouse team
- Set up and manage an express delivery service alongside the standard delivery options
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Click & Collect
- Lead the setup and ongoing delivery of click & collect
- Work alongside the Megastore Manager to set up and manage click & collect locations
- Ensure smooth integration between online and physical retail
- Continuously improve operational efficiency and customer experience
Product & Content Management
- Manage the online product catalogue (pricing, descriptions, imagery and stock availability)
- Work closely with Buying and Marketing on launches and timelines
- Prepare and despatch all stock samples for photography
- Coordinate delivery of product imagery and content
- Ensure all content is optimised for SEO, conversion and brand consistency
Customer Experience
- Own the end-to-end online customer journey
- Manage queries, returns and refunds efficiently
- Resolve customer service issues effectively, ensuring a positive outcome and protecting the Silverstone brand
- Identify trends and implement improvements to service and processes
Reporting, Analytics & CRM
- Work closely with internal stakeholders to produce regular reports on online sales performance, conversion rates, traffic and product performance
- Analyse data to identify trends, risks and opportunities, and provide clear, actionable insights to drive commercial decisions
- Monitor and report on the effectiveness of promotions, campaigns and event trading
- Utilise CRM data to support customer targeting, retention and engagement strategies
- Work with Marketing to develop and optimise customer journeys, segmentation and email marketing activity
- Ensure customer data is captured, maintained and used effectively to support growth
Compliance & Brand Protection
- Ensure compliance with UK distance selling regulations and consumer rights
- Maintain accurate terms and conditions, delivery and returns policies
- Liaise with Legal on brand protection activity
- Identify and escalate unauthorised use of the Silverstone brand, including by unlicensed third parties
- Support enforcement activity where required
- Ensure all communications and product presentation reflect brand standards
Key Performance Indicators (KPIs)
Performance in this role will be measured against:
- Online Revenue Growth: Deliver agreed year-on-year online sales growth targets
- Conversion Rate: Improve and maintain website conversion rate performance through optimisation of the customer journey
- Dispatch SLA: Ensure orders are dispatched within agreed timeframes (e.g. % dispatched within 24–48 hours)
- Order Accuracy & Customer Experience: Maintain high levels of accuracy, service quality, and minimal customer complaints/returns
- Campaign & Promotion Performance: Deliver measurable results across event campaigns, promotions and digital activity


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Skills, Knowledge and Expertise
- Proven experience in e-commerce and digital marketing within retail
- Strong commercial mindset with ownership of sales performance
- Experience managing fulfilment and operational processes
- Ability to work cross-functionally with Marketing, Buying and Operations
- Strong organisational and problem-solving skills
- Comfortable in a fast-paced, event-driven environment
Additional Requirements
- Flexible working approach including weekends and peak events
- Willingness to be hands-on across all aspects of the role
- Willingness to support department event activity which can include extended hours and weekends.
About Silverstone
We’re Silverstone, the UK’s leading motorsport venue for over 60 years. You probably know us as the hosts of world-class events, such as the Formula 1 British Grand Prix, MotoGP™ and Silverstone Festival.
As a true, one-of-a-kind destination, we make people feel the thrill on and beyond the track. From unforgettable business experiences at our International Conference & Exhibition Centre, to unique getaways and iconic trackside views at Escapade - we work hard to ensure each and every one of our visitors can see our personality, touch our legacy and hear our heartbeat around every single corner. And we want you to be a part of it.
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Our Hiring Process
- Stage 1: Applied
- Stage 2: Recruitment Team Review
- Stage 3: Hiring Manager Review
- Stage 4: 1st Interview
- Stage 5: 2nd Interview
- Stage 6: Offer
- Stage 7: Background Check
- Stage 8: Hired
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Application Deadline: September 25, 2026 Department: Merchandise Employment Type: Permanent - Full Time Location: Silverstone Workplace Type: Onsite Reporting To: Head of Retail
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