Budweiser Brewing Group (AB InBev)
E-Commerce Manager
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Seniority Level: Associate
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About PerfectDraft
PerfectDraft is one of the fastest-growing businesses within AB InBev UK, delivering the ultimate at-home draught beer experience to more than 250,000 households across the UK. Following 23 consecutive months of growth and continued momentum across the platform, we are looking for an E-Commerce Manager to join the PerfectDraft team. This is a high-visibility, technology-focused role at the heart of PerfectDraft’s growth. You will take end-to-end ownership of the PerfectDraft website, ensuring it delivers an outstanding consumer experience while supporting our commercial, promotional and brand objectives.
The Role:
As E-Commerce Manager, you will be responsible for the day-to-day trading, merchandising, maintenance and ongoing optimisation of the PerfectDraft website. The website is a critical part of the consumer journey and a key driver of our commercial performance. You will work closely with Commercial, Marketing, CRM, Technology and European e-commerce teams to ensure that our product ranges, promotions and campaigns are translated into compelling and effective online experiences. You will combine strong operational execution with consumer insight and a continuous-improvement mindset.
Duties & Responsibilities:
- Own daily website trading and merchandising, executing the PerfectDraft promotional plan across the site.
- Manage product listings, promotions and content across homepage, product listing and product display pages.
- Ensure pricing, availability, content and promotional messaging are accurate, consistent and delivered on time.
- Champion a consumer-first online experience across kegs, machines, bundles and merchandise, resolving website issues quickly.
- Drive website optimisation and e-commerce improvements using customer, trading and behavioural data to increase conversion and engagement.
- Lead testing and optimisation initiatives from business case through implementation, measurement and performance review.
- Define and report website KPIs, trends and test results, presenting performance, insights and priorities to senior stakeholders.
- Shape the technology and website roadmap, while sharing best practice and scalable solutions with European e-commerce teams.
- Support commercial and promotional planning, advising on online campaign execution, product ranging, promotional mechanics, bundles and placement.
- Collaborate with CRM, Social, Brand and Content teams to create consistent, effective cross-channel consumer journeys.
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Who We’re Looking For:
- Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment
- Genuine curiosity regarding AI and its ability to optimize our commercial, web and consumer-centricity strategy
- A general manager mindset, with a willingness to take ownership beyond the immediate responsibilities of the role
- Strong stakeholder-management skills and the ability to influence cross-functional teams
- Excellent attention to detail and a commitment to executional excellence
- A proactive approach to identifying problems and delivering solutions
- Previous experience in e-commerce trading, digital merchandising, and website management is advantageous but not essential
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Benefits & Perks:
- 25 holidays per year + bank holidays & holiday trading options
- Pension (up to 8% employer contribution) & income protection
- Comprehensive health & wellbeing benefits (fully funded private medical insurance, dental insurance, gym discounts, Employee Assistance Programme)
- 26 weeks paid parental leave for eligible primary caregivers
- A beer allowance to enjoy our brands
- 2 volunteer days a year to support your local community
- Life assurance & charitable giving
Why Build Your Career With Us
We recruit for mindset, ambition, cultural fit, and growth opportunities.
Unique Culture
We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.
Brands Everyone Loves
We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.
Growth Opportunities
Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.
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