Amazing Freedom Brands
E-commerce Manager | CRO & Funnel Strategist
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Company Description:
Amazing Freedom Brands builds and scales multiple high-performing consumer brands. The company is fully bootstrapped and profitable. While Amazon remains our largest channel, DTC is now our fastest-growing area, with our Shopify business up nearly 100% year over year. Team members work closely in a supportive, high-performing environment with a strong emphasis on ownership and results. The organization values innovation, data-driven decisions, and sustainable brand-building across the ecommerce landscape.
What You'll Do:
Consumer Research & Offer
- Own the consumer research base: reviews, support tickets, ad comments, site search, surveys, competitor teardowns. Turn it into documented personas, objections and use cases that the whole marketing org works from.
- Build and own the offer architecture: bundles, multipacks, upsells, cross-sells, gift-with-purchase, subscription and replenishment offers.
- Run a continuous offer testing program with the margin math attached to every test. An offer that buys revenue with contribution margin is not a win.
- Own the offer and message brief that our creative strategy, creative production and creator teams execute against. One brief upstream, so the ad and the landing page promise the same thing.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Funnels & Landing Pages
- Build our core funnel set for every hero SKU: persona-led, offer-led and use-case-led, at minimum. Then quiz funnels, whitelist/creator funnels and collection landing pages.
- Write the copy yourself. You are not briefing a copywriter, you are the copy.
- Own one-to-one ad to landing page alignment: same creator, same product order, same claim, same code, on the highest-spend pairs first.
- Direct the landing page designer and Shopify developer on build, and hold the quality bar.
Experimentation
- Own the test roadmap: what we test, in what order, and why. Prioritized, public, and maintained by you.
- Run tests with real integrity: one variable, adequate sample, pre-registered success metric.
- Close every test with a written readout and a decision inside 14 days. No test sits open.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Website & Launch Execution
- Own the site experience end to end across three Shopify stores: navigation, PDPs, collection structure, cart and checkout experience, speed.
- Own sale moments and product launches on site, including the pre-launch QA checklist. Launch days are clean or they are your problem.
- Own site health and defect triage. If something is broken on a Saturday, you are the person who knows before the Director of DTC does.
What Success Looks Like (KPIs)
- Profit per session by brand. Primary metric.
- Incremental new revenue driven by the new funnel
- Test velocity and win rate: 6 to 8 tests shipped monthly once staffed
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location