BIC
E-Commerce Marketing Manager - Tangle Teezer
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About Tangle Teezer
Tangle Teezer is a global brand dedicated to improving hair health and confidence since 2007. Known for gentle brushes suited for every hair type, from straight to coily, their mission is to minimise breakage and enhance the styling experience. As part of BIC World, they reimagine everyday essentials with sustainability and responsibility in mind. Their company culture fosters a self-starter mentality, encouraging employees to take ownership, innovate, and make a global impact.
The Role: E-commerce Marketing Manager
We are seeking a sharp, commercially-minded E-commerce Marketing Manager to drive our digital marketplace and generate cross-border growth strategy. Reporting into this role will be overseeing multi-regional expansion—primarily focusing on UK, Europe, and new international territories. Here are the core aspects of the role:
Primary Responsibilities (75% Focus: Amazon Ecosystem & Multi-Channel Growth):
- Strategic Guidance: Lead international expansion across key markets, ensuring consistent, high-performing campaigns across multiple regions.
Key Work Streams:
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Directing the Agency:
- Lead weekly/monthly performance reviews with the agency across active European markets (UK, Germany, France, Italy, Spain) and potential expansion regions.
- Work closely with external marketplace and social commerce agencies, holding them accountable through strict auditing and performance evaluations.
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Performance & Auditing:
- Deep-dive into Amazon Ads Console and Paid Social ad managers to assess and correct campaign structures, bidding strategies, and keyword optimisation.
- Identify inefficiencies and push for improvements in cross-border alignment.
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Budget Allocation:
- Insightful KB Data analysis to redistribute ad budgets efficiently, steering resource-heavy investment into high-converting campaigns or regions.
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Social & Programmatic Funnels:
- Drive the agency in structuring external traffic funnels (META Ads, TikTok Ads, Amazon DSP) to maximise top-of-funnel engagement.
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Storefront & Catalogue Management:
- Work with the Internal E-commerce Manager to optimise Amazon Brand Stores, SEO, A+ Content, and products for seasonal campaigns.
- Oversee current trends and update product listings accordingly.
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Localisation Strategy:
- Ensure culturally adapted product copy, imagery, and ad creatives align with regional consumer behaviour.
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Unified Reporting:
- collate multi-currency data from Amazon Central Portals, Meta/TikTok Ads, presenting a clear, actionable dashboard for senior management.
Requirements: Who We’re Looking For
We value mindset and resilience above the tick-box checklist—if you excel deeply in a subset but aren’t a perfect match, apply anyway! We’d love to hear from you.
Must-Haves:
- 3-5+ years in fast-paced, digital marketing, preferably working with cross-border agencies. Knowledge of performance marketing, marketplace strategies, and the tools/complexities associated with it is essential.
- Commercial acumen to push back on partners, question performance data, and hold teams accountable to budgetary & efficiency targets.
- Deep technical and analytical skills – dextrous with large datasets, proficient in Excel (pivot tables, advanced formulas), and tools like Looker Studio/Google Data Studio, or Power BI.
- Strategic Amazon Expertise – Tailored understanding of keyword optimisation, ad strategy, and marketplace challenges across multiple regions.
- Equally at Home with "DIY" & External Relations: You should diagnose issues in split-seconds from your Excel files, but also convey technical recommendations to cross-functional colleagues seamlessly.
Nice to Have:
- Agency Experience for optimisation and cross-border scaling under pressure.
- Prior TikTok Shop experience, specifically with creator affiliates, and native social ad set up.
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What It Means to be Part of Tangle Teezer
At Tangle Teezer—and across BIC World—we live by our PAC values:
- Proud – Our team is passionate and motivated, like the performance of our hairbrushes.
- Authentic – We welcome individuality and build inclusive, welcoming environments.
- Champion – We uplift each other, champion our brand, and drive environmental responsibility.
Join us in creating and innovating for the world to love.
Benefits: The Good Stuff
Great work deserves great rewards. We offer:
🕒 Flexible working hours with core hours 10am-4pm BST 🏢 Hybrid work (2 days office, 3 days remote) 💸 Base salary: £50,000+ 🎯 10% bonus based on annual performance 🌴 27 days holiday + option to buy/sell leaves ❤️ 2 volunteer days per year 🌍 10 days international work-from-full-flex policy 🎉 Flexible Bank Holiday choices 💆♂️ Free in-office massages 👶 Enhanced Family-Control Policies 🌸 Comprehensive wellness policies (Period & Menopause support) 💼 Enhanced pension (pension contributions increased) 🛡️ Life assurance at x4 salary 🏥 Private medical insurance 💊 Medical cash plan (for routine healthcare needs) 🚴♀️ Cycle-to-work scheme 🎉 Minutes-Free Fridays (4pm finish) 🐾 Pet-friendly workplace (bring your furry friends to work!)
Equity & Inclusion
If you require reasonable accommodations during the hiring process, please inform your recruitment contact.
BIC World is an Equal Opportunity Employer. We are committed to fostering diversity and inclusion, valuing candidates from all backgrounds, experiences, and perspectives. For this position, we adhere to stringent hiring standards based solely on qualifications, merit, and organisational needs.
All unsolicited resumes from an outside recruitment start-up will be deemed the sole property of Tangle Teezer/BIC World, and no agency fees will be considered or paid.
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