British Council
E+ Marketing Manager, Audience Engagement and Communications
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Job Description
We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.
Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.
We connect. We inspire.
The Department for Education has announced that the British Council is set to take on the role of National Agency for Erasmus+.
In December the UK and EU arrived at a political agreement that the UK would rejoin the Erasmus+ scheme in 2027. That agreement has now been legally formalised under the EU-UK Trade and Cooperation Agreement.
The British Council has a longstanding commitment to supporting international exchange. It was a lead partner in the Erasmus+ UK National Agency from 2014-20, where Erasmus+ made a significant contribution to the UK's cultural relations activities, funding 8,091 projects, engaging 583,757 UK participants, and awarding around €1.1 billion to UK organisations.
Pay Band: Grade 7
Salary: £30,839 gross per annum
Contract Duration: 2 Year Fixed Term Contract with possibility of extension
Location: Cardiff, London, Belfast and Edinburgh.
Right to Work Requirements: Current right to work in the UK. The British Council is not able to support or sponsor work visa applications.
Closing Date: Applications will close on 12 August at 22:59 UK Time
We are operating on the basis that any offer is made pending client confirmation of funds.
Role Purpose:
The role holder will lead audience insight and engagement across priority audiences including the media, ensuring marketing activity is informed by audience needs, behaviours and opportunities. Works closely with business sector leads and key stakeholders to translate business priorities into audience-focused marketing, communications and engagement approaches, aligning marketing activity with programme objectives and participant journeys. Builds and maintains relationships with stakeholder and multiplier organisations, contributes audience-led content and messaging, and supports the delivery of events and engagement activity across the programme lifecycle.
Main Responsibilities:
- Develops content toolkits and assets for partners and stakeholders and ensures consistency of messaging across partner communications.
- Manages distribution of toolkits and asset packs; gathers feedback and insight to inform future packs.
- Works closely with business sector leads and stakeholders to understand sector and audience priorities, opportunities and challenges, translating these into audience-focused marketing, communications and engagement plans.
- Supports the senior manager to draft press releases, identify potential stories for media, responds to enquiries and supports proactive PR.
- Develops content – including copywriting – for a variety of channels and formats, which may include: press releases, briefing notes, blogs, guides, how-tos, myth busters and interviews.
- Adheres to guidelines and policy for use of agencies and third parties in marketing campaign and communication activity.
- Provides clear briefs and manages the quality of outputs.
- Manages day-to-day relationship with media monitoring agency.
- Works collaboratively across the Erasmus+ marketing function, contributing to shared objectives and supporting delivery across campaigns, events and priority marketing activity as required to meet programme and organisational needs.
- Works and builds relationships with the British Council Corporate Communications team
- Promotes and champions best practice marketing through the global Marketing Community of Practice and the global network of marketing professionals.
- Proactively identifies and recommends continuous improvement opportunities through building knowledge of Erasmus+ programme and priorities, use of insight and performance data, and by staying abreast of latest developments in their field of marketing.
- Contributes to the analysis of existing and potential audiences to better inform the marketing strategy and the wider global portfolio.
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Role Specific Knowledge & Experience:
Essential
- Experience applying audience insight to marketing or communications activity
- Experience of PR
- Experience of delivering audience-focused marketing, communications or engagement activity
- Experience working with stakeholders and partners
- Experienced in the design and delivery of marketing plans to support programmes/products
- Experience of engaging audiences across a variety of channels and platforms
Desirable
- Experience in the cultural, youth, sport, training, education or charitable sectors
- Experience in a global or international organisation
- Experience in content commissioning
- Experience planning and delivering events or outreach activity (online and offline)
- Experience of conceiving and implementing multi-channel digital marketing campaigns, including paid activity
- Experience of effective campaign evaluation
- Experience of media monitoring
- Experience of organic social media
- Experience working with creative agencies or designers
- Post graduate or Masters level marketing or business qualification
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Specific Requirements
- Degree in marketing, communications or a relevant discipline, or demonstrable equivalent professional experience.
- British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at interview.
- #LI-Hybrid
A connected and trusted UK in a more connected and trusted world.
Equality, Diversity and Inclusion Statement
We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.
Safeguarding Statement
The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.
If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org
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