British Council
E+ Marketing Manager, Digital Experience and Performance Insights
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We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.
Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.
We connect. We inspire.
The Department for Education has announced that the British Council is set to take on the role of National Agency for Erasmus+.
In December the UK and EU arrived at a political agreement that the UK would rejoin the Erasmus+ scheme in 2027. That agreement has now been legally formalised under the EU-UK Trade and Cooperation Agreement.
The British Council has a longstanding commitment to supporting international exchange. It was a lead partner in the Erasmus+ UK National Agency from 2014-20, where Erasmus+ made a significant contribution to the UK's cultural relations activities, funding 8,091 projects, engaging 583,757 UK participants, and awarding around €1.1 billion to UK organisations.
Pay Band
Grade 7
Salary
£30,839 gross per annum
Contract Duration
2 Year Fixed Term Contract with possibility of extension
Location
Cardiff, London, Belfast and Edinburgh.
Right to Work Requirements
Current right to work in the UK. The British Council is not able to support or sponsor work visa applications.
Closing Date
Applications will close on 12 August at 22:59 UK Time
We are operating on the basis that any offer is made pending client confirmation of funds.
Role Purpose
The Erasmus+ Marketing Manager Digital experience and performance insight will lead the optimisation of digital experiences, user journeys and conversion pathways across Erasmus+ digital platforms.
You will also be responsible for owning the digital analytics, performance reporting and insight generation, ensuring data informs decision-making and continuous improvement across marketing activity.
Main Responsibilities
- Leading the end-to-end digital user experience across Erasmus+ digital platforms, ensuring a seamless journey from awareness to application.
- Managing and optimising websites, landing pages, HubSpot, and other digital channels to improve engagement and conversion rates.
- Developing, publishing, and maintaining high-quality digital content aligned with programme objectives, audience needs, and brand guidelines.
- Monitoring, analysing, and reporting on digital performance using analytics, UTM tracking, and user insights to drive continuous improvement.
- Identifying and removing barriers within user journeys and implementing enhancements to improve the overall user experience.
- Ensuring website functionality, accessibility, compliance, and performance standards are maintained, including resolving technical issues and broken links.
- Collaborating with Digital, Technology, Design, Campaign, and Content teams to deliver effective digital solutions and website enhancements.
- Managing relationships with internal stakeholders, agencies, and suppliers, providing clear briefs and ensuring high-quality delivery of marketing activities.
- Supporting the planning, delivery, measurement, evaluation, and ROI reporting of marketing and communications campaigns.
- Championing digital marketing best practice by leveraging audience insights, performance data, and industry benchmarking to drive innovation and continuous improvement.
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Role Specific Knowledge & Experience
Essential
- Experience managing websites, digital platforms, content management systems (CMS) and associated digital tools.
- Experience optimising digital user journeys to improve engagement, accessibility and conversion.
- Experience using digital analytics and user insights to identify opportunities and drive continuous improvement.
- Experience supporting the planning, delivery and evaluation of digital marketing campaigns and activities.
- Experience contributing to the design, implementation and delivery of marketing strategies and plans that support programmes, products or services.
- Experience using analytics and reporting tools to monitor performance, evaluate effectiveness and produce actionable insights.
Desirable
- Experience working in the cultural, youth, sport, training, education or charitable sectors.
- Experience working within a global or international organisation.
- Experience conceiving, delivering and optimising multi-channel digital marketing campaigns, including paid digital activity.
- Experience in data analysis, performance reporting and dashboard development.
- Experience evaluating marketing campaigns and using insights to inform future activity.
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Specific Requirements
- Degree in marketing, communications or a related discipline, or demonstrable equivalent professional experience.
- British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at interview.
- #LI-Hybrid
A connected and trusted UK in a more connected and trusted world.
Equality, Diversity and Inclusion Statement
We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.
Safeguarding Statement
The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.
If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org
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