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E:commerce and Digital Content Executive
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Location: Flimwell, East Sussex
Salary: From £27,000 per annum (pro rata)
Vacancy Type: Full-time or Part-time (minimum 24 hours)
Working Pattern: Office-based (this is not a remote or hybrid position)
About WHW
WHW is a family-owned, award-winning dental manufacturer and supplier, providing over 25,000 product lines to customers across the UK. Built on strong customer relationships and a commitment to continuous improvement, we pride ourselves on delivering outstanding service, quality products, and exceptional customer support.
As our business continues to grow, we're looking for an enthusiastic, commercially-minded E-commerce and Digital Content Executive to help drive the online success of WHW and our subsidiary brands.
This is a varied, hands-on role with a strong emphasis on e-commerce, particularly Amazon Seller Central, where you'll take ownership of product listings, marketplace performance, and online growth. Alongside this, you'll create engaging digital content, manage social media channels, and support wider marketing activity to strengthen our brands and increase online sales.
As this role involves close collaboration with colleagues across multiple departments and regular involvement with our products, photography, and content creation, the successful candidate will be based at our Flimwell office. We are not offering remote or hybrid working for this position.
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The Role
This is an exciting opportunity for someone who enjoys combining commercial thinking with creativity. Your primary focus will be managing and developing our e-commerce channels, ensuring our products are presented accurately, competitively, and effectively across Amazon and other online platforms.
Working across WHW and our subsidiary brands, you'll optimise product content, analyse sales performance, identify opportunities for growth, and help deliver engaging digital marketing campaigns that increase brand awareness and online sales.
Key Responsibilities
E-commerce and Marketplace Management
- Manage and optimise our online sales channels, with a particular focus on Amazon Seller Central.
- Create, maintain, and optimise product listings, including titles, descriptions, keywords, images, and A+ Content where appropriate.
- Ensure product information, pricing, and digital assets remain accurate and up to date across all online platforms.
- Monitor sales performance, customer behaviour, and marketplace analytics to identify opportunities for growth.
- Conduct competitor and market research to improve product visibility and maximise online sales.
- Support new product launches across Amazon, our websites, and other online marketplaces.
- Monitor marketplace account health, customer feedback, and performance metrics to ensure best practice is maintained.
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Digital Content and Marketing
- Manage social media channels across WHW and our subsidiary brands, including Facebook, Instagram, LinkedIn, and other relevant platforms.
- Plan, create, and schedule engaging written, graphic, and video content.
- Maintain a content calendar aligned with marketing campaigns, promotions, and company news.
- Support email marketing campaigns and website content updates.
- Monitor engagement and campaign performance, using insights to continually improve results.
- Ensure consistent branding and messaging across all digital channels.
Collaboration
- Work closely with colleagues across Sales, Purchasing, and Customer Services to support business objectives.
- Help identify opportunities for new products, promotions, and online growth.
- Contribute ideas and initiatives that improve customer experience and increase online sales.
About You
- You'll be organised, commercially aware, and proactive, with a genuine interest in e-commerce and a passion for delivering engaging digital content.
- You'll enjoy analysing data, solving problems, and continuously looking for ways to improve.
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