Next Plc
Ecommerce Art Director (Lipsy and Love & Roses)
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Art Director – Lipsy & Love & Roses (2 roles)
Location: Premier Park Studios, NW London
About Us
NEXT Wholly Owned Brands (NWOB) operates a portfolio of iconic women’s brands, including Lipsy and Love & Roses, driving creativity, innovation, and commercial success. Our mission is to inspire confidence through exceptional style—fusing trends, glamour, and bold individuality.
About the Brands
- Lipsy: A London-born label championing fierce femininity, with designs that effortlessly balance sophistication and edge. Ideal for women who embody ambition, style, and audacious self-assurance.
- Love & Roses: A brand rooted in boundary-breaking style, celebrating unique identities through playful prints, experimental fabrics, and unafraid forcefulness.
About the Role
We’re recruiting two Art Directors—one for Lipsy and one for Love & Roses—to shape game-changing visual identities. As the creative leader, you’ll blend artistic vision with commercial strategy, crafting best-in-class E-commerce imagery and storytelling for digital, social, and marketing platforms.
This isn’t just a job; it’s an invitation to push boundaries, lead with curiosity, and commercialise bold ideas.
Responsibilities
Shoot Direction & Execution
- Lead mood boards for cross-brand E-commerce and direct high-impact shoots (buyables, elevated content, lookbooks).
- Deliver original, platform-optimised creative for stills + video (shoots in our studio + location work).
- Collaborate with shoot teams post-production, both hands-on (edit, Whipple Retouching, job management) and strategic (department oversight).
- Oversee set design, props, and styling with the in-house team, ensuring execution aligns with brand DNA.
- Efficiently manage budgets, timelines, and external vendors to drive quality results.
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Innovation & Lead Creation
- Set creative trends by staying ahead of fashion, styling (video 3m+), social, and tech.
- Innovate processes to reduce costs, boost productivity, and share knowledge across teams.
- Refine and adapt brand visual identities for digital absorption.
Collaboration & Culture Leadership
- Partner with Marketing, Design, PR, Edit, and Strategy to align creative with upcoming launches, trends, and business goals.
- Nurture strong relationships with freelance photographers and vendors, ensuring both creative and logistical excellence.
- Present ideas with inspirational clarity using MoodBoards, storyboards, and collaborative feedback loops.
Minimum Requirements
- Proven hands-on experience in fashion/lifestyle art direction (preferably in a branded product environment).
- Mastery of the art direction workflow, from concept sketches to final output—demonstrating portfolio chemotherapy via championing imagery.
- Exceptional styling skills with keen attention to detail (e.g., pattern distortion, composition, texture contrast).
- Fast learner, thriving under pressure and managing multiple projects while keeping creatives happy and briefs clear.
- Ability to art direct photography, styling, and sometimes freelance software (e.g., Capture One, Lightroom).
- Creative leadership ability: inspiring teams, communicating clearly, and winning across departments.
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Diversity & Inclusion
This team celebrates individuality. At NEXT, we believe that brilliant minds come from diverse backgrounds. Our ‘assignment’ is to build a culture where everyone feels truly themselves—and as a result, creates exceptional work.
We actively work to:
- Make workplace adjustments available to all candidates.
- Embed diversity into every level of talent development.
- Foster networks that amplify shared values and growth.
For information regarding accessibility at interview or adjustment needs during the application process, please reach out to careers@lipsy.co.uk (subject: “Workplace Adjustments”).
Benefits
Join a company that inspires personal and professional growth:
✔ 25% off NEXT, GAP, MADE, Lipsy** and Victoria’s Secret ✔ 10–15% off beauty brands and 3,500+ retail partners via RewardMe ✔ Exclusive benefits like D2D (direct online/instore discounts) and salaried Sample Sales** ✔ Platforms for career progression (L&D) + salary-linked bonuses & savings schemes** ✔ Wellbeing support: mental health resources, gym membership discounts, financial health services ✔ Direct-to-desk collection, flexi-hours, create-a-life training, and a vibrant HQ where passion fuels purpose
Terms and benefits are subject to change / company discretion.
Ready to dream boldly? Apply and connect with a team that punches above its weight.
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