INSÉRIF
Ecommerce & CRM Manager
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About the Role
INSÉRIF is a UK-founded accessories brand built around the belief that personalisation shouldn't mean compromising on design or quality.
We create thoughtfully designed accessories that combine quality materials, timeless design, and meaningful personalisation, with complimentary personalisation at the heart of what we do. As a digital-first global brand, we're entering an exciting stage of growth and are looking for an Ecommerce & CRM Manager, who owns the digital customer experience from homepage through to repeat purchase.
You'll manage the Shopify store, merchandising, promotional calendar, email marketing, CRM, and customer retention while ensuring every campaign launches flawlessly and every visitor has the best possible experience.
Responsibilities
Ecommerce Management
- Own the Shopify website including:
- Homepage updates
- Product merchandising
- Navigation
- Collection pages
- Product launches
- Promotions
- Landing pages
- Site content
- Search & merchandising
- Site QA
- Trading calendar implementation
Trading
- Own the weekly trading plan by:
- Reviewing performance
- Identifying opportunities
- Managing promotions
- Launch planning
- Product prioritisation
- Stock visibility
- Category performance
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CRM & Email
- Own lifecycle marketing across:
- Welcome journeys
- Browse abandonment
- Cart abandonment
- Post purchase
- Winback
- VIP
- Loyalty
- Birthday campaigns
- Product launches
- Promotional campaigns
- Work within Klaviyo (or equivalent).
Customer Retention
- Improve:
- Repeat purchase rate
- LTV
- Email revenue
- SMS performance
- Segmentation
- Personalisation
Conversion Optimisation
- Own onsite improvements including:
- Homepage testing
- Navigation
- Product page improvements
- Merchandising
- Search optimisation
- Checkout optimisation
- A/B testing
Reporting
- Monitor:
- Conversion Rate
- AOV
- Revenue
- Returning Customer Rate
- Email Revenue
- Email Engagement
- Site Speed
- Bounce Rate
- Customer Journey
Skills & Experience
- Shopify expertise
- Klaviyo experience
- Ecommerce trading experience
- CRM strategy
- Strong commercial awareness
- Excellent organisation
- Analytical mindset
- Experience working with creative teams
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Success Measures
- Conversion Rate
- AOV
- Email Revenue
- Returning Customer Rate
- LTV
- Website Revenue
- Trading performance
- CRM engagement
Working Model
- Full-time
- Fully remote
Why Join INSÉRIF
- Work directly with the founders and senior team
- Genuine ownership of paid performance and significant media budgets
- Opportunity to make a measurable impact on the growth of an international brand
Compensation
- Competitive, dependent on experience.
How to Apply
Please submit your CV along with a short cover letter outlining:
- Your experience managing paid media hands-on, particularly Meta and Google
- The scale of media budgets you have personally managed
- Examples of measurable commercial results you have delivered
Because LinkedIn only allows one file upload for this position, please combine your cover letter and CV into a single document. APPLICATIONS WITHOUT A COVER LETTER WILL NOT BE CONSIDERED.
Benefits
- Employee discount
- Company events
- Work from home
- Employee Assistance Programme
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