Pretty Lavish
Ecommerce & Digital Executive
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Ecommerce & Digital Executive
Role Overview
We're looking for a proactive and detail oriented Ecommerce & Digital Executive to support the day to day trading and optimisation of our online store. You'll be responsible for ensuring our website is accurately maintained, campaigns are executed flawlessly, and we deliver an exceptional customer experience.
This is a varied role that combines ecommerce operations, website merchandising, CRM coordination, and trade reporting, making it ideal for someone who enjoys both analytical and creative tasks within a fast paced fashion environment.
Key Responsibilities
Ecommerce Operations
- Manage the end to end product setup process, including syncing products from Zedonk Connector into Shopify.
- Upload and maintain accurate product information, including descriptions, specifications, attributes and merchandising data.
- Ensure all product launches are completed accurately and on time.
- Conduct regular website audits to identify and resolve issues, ensuring an excellent customer journey across desktop and mobile.
- Maintain site navigation, collections and merchandising to optimise product discovery.
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Website Trading
- Build and launch website campaigns, including homepage banners, landing pages, promotional content and merchandising updates.
- Create and manage promotional activity, discount codes and seasonal campaigns within Shopify.
- Test all website updates thoroughly to ensure accuracy and functionality before launch.
- Monitor site performance and identify opportunities to improve conversion and customer experience.
Email & CRM
- Coordinate the weekly email marketing schedule.
- Brief creative assets for email campaigns.
- Build, link and test campaigns in Klaviyo to ensure a seamless customer journey from email through to the website.
- Support ongoing optimisation of email performance and customer engagement.
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SEO & Website Optimisation
- Support ongoing SEO improvements across product and collection pages.
- Optimise on page content, metadata and internal linking to improve organic search performance.
Reporting & Analysis
- Produce weekly trading reports and analyse website performance.
- Provide insights and recommendations to support trading decisions and identify opportunities for growth.
In return, you'll receive some 'Pretty Positive' perks
- Idyllic Countryside Head Office – in the leafy village of Widford, Hertfordshire
- Hybrid Working and Flexi Hours
- Early Finish Friday on last Friday of every month
- Generous Staff Discount – 50% for you, 20% for your friends and family
- 25 Days Holiday + Birthday Day – your birthday off every year after one year service
- Start-up Culture – the chance to make a real impact to a fast-growing company
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