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Role: Ecommerce Director
Location: Hybrid - UK with regular travel to HQ in the south of England
Reporting to: CEO
The Opportunity:
We are seeking an exceptional and commercially astute Global Ecommerce Director to lead and significantly scale the direct-to-consumer (DTC) ecommerce business for a high-growth brand backed by Growth Partner.
This is a pivotal leadership role in an exciting investor-backed business responsible for defining and executing the global ecommerce strategy, driving aggressive revenue growth, enhancing customer experience, and expanding the brand's digital footprint across all key markets.
Key Responsibilities:
- Own the global ecommerce strategy, roadmap and budget, driving growth in conversion rate, AOV, customer lifetime value and overall customer experience across all regions.
- Lead trading performance, working closely with merchandising and brand teams to hit calendar and budget targets.
- Build, lead and mentor a high-performing global ecommerce team spanning performance marketing, UX/UI, content and ecommerce operations.
- Optimise performance marketing across paid and organic channels (PPC, SEO, social, affiliates, email, SMS) to maximise ROI and acquisition efficiency, in close partnership with the brand team.
- Champion a customer-centric approach to site experience, personalisation, retention, loyalty and CRM.
- Use data, A/B testing and analytics to guide decisions, and present insights and recommendations to the executive team.
- Lead the strategic development of the ecommerce platform (currently Shopify Plus) and its wider app/technology ecosystem.
- Collaborate cross-functionally with product, brand, merchandising and operations teams, including forecasting, inventory planning and new product launches.
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What You'll Bring:
- 10+ years of progressive experience in ecommerce, with at least 3-5 years in a senior leadership role (Head of Ecommerce, Ecommerce Director) specifically within a DTC retail or lifestyle brand.
- Proven track record of significantly scaling global ecommerce revenue and profitability.
- Deep expertise in Shopify Plus and its ecosystem is highly desirable.
- Strong understanding of global market dynamics, cultural nuances, and international shipping/logistics.
- Exceptional leadership and team management skills, with experience building and motivating high-performing teams.
- Expertise in performance marketing channels (paid search, paid social, SEO, email marketing) and a strong understanding of customer acquisition and retention strategies.
- A natural commercial acumen with a focus on ROI and business growth.
- Excellent communication, presentation, and interpersonal skills.
- Data-driven mindset with strong analytical skills and the ability to translate complex data into actionable insights.
- Proactive, agile, and adaptable, thriving in a fast-paced, entrepreneurial environment.
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What's on Offer:
In addition to a competitive salary it includes:
- A culture of empowerment, freedom, flexibility, and trust.
- Annual Leave: 25 days plus bank holidays + a day for your birthday.
- Very generous staff discount and friends and family discount.
- Private Medical Insurance for you and your dependants.
- Enhanced pension contributions.
- Annual Volunteering Day to support causes that matter to you.
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