The Growth Foundation
eCommerce Director
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We are working with an ambitious, fast-growing consumer brand group that is building a portfolio of beauty, personal care and lifestyle brands, and they are looking for an experienced eCommerce Director to lead their global digital growth.
This is a fantastic opportunity for someone who loves building and scaling brands, understands what it takes to drive profitable growth and wants genuine ownership of the digital commercial strategy.
The business acquires and develops high-potential consumer brands, providing the investment, expertise and infrastructure to help them scale internationally while maintaining what makes each brand unique.
They are now looking for a commercially minded, hands-on eCommerce leader who can take ownership of their global DTC and digital trading channels, with a particular focus on accelerating growth in the US.
The Opportunity
Reporting into the wider commercial leadership team, you will take full responsibility for digital trading performance across the brand portfolio, including DTC websites, marketplaces such as Amazon and Walmart, social commerce and emerging digital channels.
You will own revenue, margin, profitability and customer growth, setting the strategy while remaining close enough to the detail to make things happen.
With an established team to lead and develop, this role offers the opportunity to shape how multiple consumer brands grow across international markets.
This is a hybrid role with 3 days per week in the London HQ.
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What You'll Be Doing
- Own the global eCommerce strategy and P&L across DTC websites, marketplaces and social commerce.
- Drive profitable revenue growth across multiple brands and international markets, with a strong focus on the US.
- Lead digital trading, forecasting, budgeting, pricing, promotions and commercial performance.
- Develop and optimise acquisition, retention and CRM strategies to improve CAC, LTV, conversion and profitability.
- Take ownership of marketplace growth, including Amazon, Walmart and other international platforms.
- Lead the Shopify ecosystem, customer experience and conversion optimisation roadmap.
- Identify new digital channels, growth opportunities and technologies that can support further scale.
- Lead and develop the eCommerce team, working closely with Brand, Growth, Commercial and Supply Chain teams.
- Manage external agencies and partners, ensuring investment delivers measurable commercial results.
What We're Looking For
We are looking for someone who has already demonstrated they can scale consumer brands successfully and is excited by the opportunity to do it again across a growing portfolio.
Ideally, you will bring:
- 8+ years of relevant experience, including at least 3 years operating at Director level.
- A proven track record of scaling consumer brands profitably from approximately £5m to £25m+ in revenue.
- Strong experience driving growth in the US market – this is essential.
- Significant DTC eCommerce experience, with full commercial and P&L accountability.
- Strong knowledge of Shopify, performance marketing, CRM, digital trading, marketplaces and conversion optimisation.
- Experience leading and developing teams across international markets.
- Ideally, a background in beauty, skincare, personal care or a similar consumer category.
- A strong understanding of how brand, creative, acquisition and retention work together to deliver sustainable growth.
- Most importantly, you will be someone who can balance strategy with execution. Comfortable working with senior stakeholders, but equally happy getting into the numbers, challenging performance and finding opportunities to improve.
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If you have experience scaling DTC consumer brands internationally, particularly in the US, and are looking for a role where you can have a real impact on commercial growth, we would love to hear from you.
We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.
The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.
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