The Fold London
Ecommerce Executive
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Ecommerce Executive
Department: Marketing
Reporting to: Heads of Ecommerce
Contract type: Permanent, 40 hours per week
Location: The Fold’s Head office in Bermondsey. Hybrid working - 4 days per week in the office
About the Fold
The Fold London is an award-winning British luxury womenswear brand built on a singular, powerful idea: that the women who run boardrooms, lead teams and shape the world deserve clothes as ambitious as they are. Founded with a clear mission to dress professional women with intention, The Fold has built a loyal global community of customers who value craft, quality, and considered design over fast fashion.
With a multi-channel presence - led by ecommerce and supported by our two London stores in Chelsea and the City – The Fold has built a loyal and growing customer base across the UK, US and internationally.
As we enter the next stage of growth, we are investing heavily in our international expansion, commercial capability, systems, customer insight and operational infrastructure. This role is a key part of that journey.
You can explore our world at www.thefoldlondon.com and find us on Instagram, LinkedIn, and Facebook as @thefoldlondon.
Role Overview
Join us at an exciting stage of growth and play a key role in shaping the online experience. You'll be at the heart of our ecommerce operation, bringing product launches and campaigns to life, creating seamless customer journeys and using insight to drive performance and growth.
Working in BigCommerce and Shogun, you'll take ownership of website content, merchandising, product launches and site optimisation, ensuring our digital experience consistently reflects the premium standards our customers expect. Partnering closely with teams across the business, you'll combine creativity, commercial thinking and data-driven decision making to identify opportunities, improve performance and make a visible impact.
This is a fantastic opportunity for someone with ecommerce experience who is looking to take the next step in their career, broaden their expertise and grow alongside an ambitious, fast-paced womenswear brand.
Key Responsibilities
Content & Launches
- Own the delivery of website launches and trading activity in line with the marketing calendar and critical path, proactively identifying risks and opportunities to ensure smooth execution.
- Manage products end-to-end in BigCommerce, ensuring best-in-class imagery, compelling product descriptions, accurate size and fit information, effective upsell opportunities and relevant product badging.
- Own category and collection pages, optimising SEO copy, imagery, filtering and on-site visual merchandising to deliver both a strong customer experience and commercial performance.
- Create and maintain homepage content and landing pages in Shogun, partnering closely with the Creative team to bring campaigns and brand stories to life.
- Coordinate assets and activity across teams to ensure launches are executed seamlessly and on time.
- Create customer-facing copy for functional and informational pages, ensuring consistency with brand tone and content guidelines.
- Champion quality across the website, ensuring all content is accurate, on-brand, mobile optimised and delivers an exceptional customer experience.
- Maintain and manage the ecommerce and marketing calendar, ensuring all stakeholders are aligned on plans and changes.
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Trading Optimisation
- Own day-to-day merchandising across key categories, using trading insight, customer behaviour and product performance data to drive engagement and conversion.
- Continuously optimise site navigation and customer journeys, identifying opportunities through reporting and customer insight.
- Deliver A/B testing activity in line with the optimisation roadmap, implementing customer-first improvements that enhance performance.
- Monitor competitor and peer activity, sharing insights, trends and recommendations with the wider trade team.
- Regularly review the website through the customer's perspective, proactively identifying opportunities to improve the user experience, merchandising and overall performance.
- Use trade reporting and customer data to make informed recommendations that support sales growth and ecommerce objectives.
Ecommerce Operations
- Take ownership of daily, weekly and monthly site health checks, monitoring site performance, functionality and customer experience, and escalating critical issues where required.
- Produce and analyse trading reports, highlighting key insights, opportunities and actions to support decision making.
- Monitor product, stock and pricing data flows from NetSuite, ensuring information is accurate and issues are resolved quickly.
- Lead pre-launch testing across devices and support the ongoing testing of apps, plug-ins and site developments to ensure a seamless customer experience.
- Support the delivery of the ecommerce roadmap, contributing ideas and recommendations through regular performance reviews and lessons learned sessions.
- Act as the day-to-day owner of ecommerce administration, taking responsibility for efficient site operations and escalating issues where appropriate.
- Identify opportunities to improve processes, performance and customer experience, helping drive the continued growth and evolution of the ecommerce channel.
About You
You are organised, detail-focused and proactive, with a good eye for how a site looks and feels. You enjoy a mix of creative and analytical work, and you're happy juggling several launches at once.
Essential
- Around 2 years' experience working on a retail or fashion website.
- Experience with BigCommerce is strongly preferred.
- Hands-on experience using an ecommerce platform to set up products, categories and content.
- Working knowledge of Google Analytics and confidence in Excel.
- A sharp eye for detail and a strong sense of brand and visual presentation.
- Clear written communication, including writing simple web copy.
- Good organisation, with the ability to hit deadlines across several projects.
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Desirable
- Experience with Shogun or another page builder.
- Some exposure to NetSuite or another ERP or stock system.
- Experience running or supporting A/B tests.
- Basic SEO knowledge.
- Basic HTML and CSS knowledge.
Benefits & Perks
We believe great work happens when people feel supported, valued, and inspired—here’s how we make that happen:
- 33 days holiday (25 days + bank holidays) + option to buy more!
- Pension scheme
- Salary sacrifice options (pension & childcare)
- Financial wellbeing platform to support your goals
- £1,250 annual The Fold gift voucher
- Bike to work scheme to save on bikes & equipment
- Employee Assistance Programme (confidential wellbeing support when you need it)
- Eye care support
- Enhanced maternity pay
- Friends & family discount – enjoy 50% off full retail price
- Monthly social events, plus summer & Christmas parties
- Summer Fridays for that early start to the weekend
- Fully stocked snack cupboards, fresh fruit, plus great coffee & tea
- Opportunities to give back through volunteering with our charity partner, Smart Works
Why The Fold
- A brand with a clear point of view and a fiercely loyal customer base — you will be selling something you can believe in
- Opportunity to play a highly visible role in a growing premium fashion brand
- Direct exposure to the leadership team and key strategic initiatives
- Broad and genuinely commercial remit with real influence on business performance
- Opportunity to help shape the next stage of international and operational growth
- Entrepreneurial environment with high levels of ownership and autonomy
- Collaborative culture with ambitious plans for the future
- Recent investment from a new owner. The brand is at a new chapter of growth across both existing and new channels, and operates internationally.
Diversity and Inclusion
We promote a diverse and inclusive workplace which harnesses the benefits of the diversity of our team and strives to represent the communities in which we live and work. Our vision is to establish an environment that attracts individuals from a wide range of backgrounds and talents, empowering them to contribute their best and authentic selves. We welcome and encourage applications from those who share our commitment to fostering this inclusive and authentic work culture.
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