F.H.Brundle
Ecommerce Executive
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F.H. Brundle | Ecommerce Executive | Job Specification
The Company
When Frederick Henry Brundle founded the company in 1889, his success was based on careful product selection and diversification. Now, over 135 years and 5 generations later, F.H.Brundle is still a family business. It is owned and run by Michael Brundle as Managing Director, and after operating as a partnership for most of that time, it incorporated as an unlimited company later in 2010.
F.H.Brundle is a wholesale specialist in the supply of a wide range of metal building and fabrication products to the trade. It stocks over 11,000 product lines and is constantly expanding the product range to add to its specialist reputation in the supply of wire mesh fencing and railing, clamps, flooring and grating, and wrought iron products. It supplied products to over 40,000 different customers last year.
F.H.Brundle can proudly claim to be leading wholesale suppliers in their product ranges – but it still maintains those traditional values first established back in the 1880s. The company puts great store on the value of retaining the personal touch. It employs its own fleet of delivery vehicles and ensures that staff at each of its branches place customer service right at the top of their list of priorities.
The business has a tremendous record of growth and is testament to the family’s commitment to reinvesting surplus profits within the business. It is in the enviable position of being able to fund organic expansion and growth by acquisition from retained earnings. Despite the broader economic climate, the business is strong and looking forward to expansion, not just in terms of overall size, but in the range of markets it serves. The company has an excellent record of growth in recent years, and the current management is keen to expand further – both through organic growth as well as via making opportunistic acquisitions as and when they arise.
Structure & Management
F.H.Brundle serves the UK from a network of seven branches in Rainham, Ilkeston, Birmingham, Southampton, Newton-le-Willows, Newport and Glasgow. The business has a headcount of around 300 people with a flat departmental and branch management structure. In 2017, to release the pressure on the branches, F.H.Brundle opened a central distribution centre in Burton-on-Trent. This 270,000 square feet of warehousing provides the business with the capability to re-supply the network's branches, allowing F.H.Brundle to fulfil the company's promise that "any customer should be able to receive the products they want, in the quantities required to an agreed time frame".
F.H.Brundle is proud of their record as regards staff retention and loyalty. Employees are regarded as key to the success of the business, and they are encouraged to excel in an open and friendly environment. The focus is on customer service throughout the business and on maintaining personal service at branch level.
F.H.Brundle is moving into an exciting time in the company’s development. As digital sales and web revenue continue on a steady and rapid growth trajectory, the business is investing heavily in enhancing its digital infrastructure and modernising operations. Smarter working, enhanced systems, and modern digital capabilities are central to boosting overall business effectiveness over the coming decade. Further details of the company’s operations may be found at www.fhbrundle.co.uk.
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About the Role
The business is on a rapid growth trajectory heavily fuelled by web sales, and we are looking for a dynamic, driven, and experienced Ecommerce Executive to join our team. The primary function of this role is to administer and maintain the F.H.Brundle digital ecosystem, which encompasses our bespoke-built website, mobile app, and core ERP system (ProfitMaster).
This is a high-impact position that offers a genuine, unique opportunity to define your own role within the business as our digital channels continue to scale. Beyond core ecosystem administration, you will support critical secondary functions including SEO, AEO, content development, WordPress landing page builds, CRM/CDP management, Google Merchant Centre, and digital marketing initiatives.
- Employment Type: Full-time basis [40 hours per week]
- Location: Office based
- Equipment: High-end devices provided
- Remuneration: Competitive Salary – up to £40,000 per annum based on experience, negotiable. Excludes bonuses.
Key Responsibilities
- Ecosystem Administration & Maintenance: Take primary ownership of the day-to-day administration, health, and functionality of our digital ecosystem, including our bespoke e-commerce website and mobile app.
- ERP Administration (ProfitMaster): Oversee the ongoing administration of the business ERP (ProfitMaster); ensuring data consistency; accurate product catalogue feed, descriptions and content; and smooth synchronisation with customer-facing platforms (such as the website). Training on systems will be provided.
- SEO & AEO Optimisation: Execute Search Engine Optimisation and Answer Engine Optimisation (AEO) strategies to optimise product visibility across traditional search engines and AI language models (LLMs).
- Landing Page & Content Builds: Build, test, and optimise dynamic, responsive landing pages in WordPress to support marketing campaigns and product launches.
- Google Merchant Centre Support: Administer and maintain Google Merchant Centre product feeds, resolving data errors and maximising product visibility.
- CRM & CDP Support: Support Customer Relationship Management (CRM) and Customer Data Platform (CDP) operations for customer segmentation, data integrity, and targeted marketing support.
- Digital Marketing Support: Collaborate on digital marketing initiatives, campaign execution, performance tracking, and conversion rate optimisation (CRO).
Requirements
- 3+ years of hands-on experience in e-commerce administration, platform management, or digital operations.
- Proven experience working within and administering complex digital setups (Websites, Apps, and ERP integration).
- Demonstrated ability to work independently, take proactive ownership of tasks, and drive continuous improvements.
- Hands-on proficiency in building, editing, and optimising pages using WordPress (or similar).
- Solid understanding of SEO best practices and an awareness of Answer Engine Optimisation (AEO).
- Experience maintaining product feeds and data within Google Merchant Centre.
- Familiarity with CRM/CDP systems and supporting digital marketing workflows.
- Strong analytical skills, technical curiosity, and meticulous attention to detail.
- Experience using and generating accurate and unique content with the aid of LLMs and other similar tools.
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Nice to Haves
- Experience with other e-commerce platforms (such as Shopify, WooCommerce, or similar CMS frameworks).
- Front-end coding skills (HTML / CSS) for formatting tweaks and web asset enhancements.
- Basic SQL querying capability (e.g., MySQL) for database navigation, data extraction, and troubleshooting.
- Familiarity with paid digital advertising channels (Google Ads, Meta Ads, Microsoft Ads) or email automation platforms.
Why Join Us?
You have the unique opportunity to join a thriving organisation in a secure industry – one which has over 136 years of successful trading behind it; beyond this, you have the added opportunity to help shape the long-term future of our digital operations. By working within a close-knit team and alongside key leaders including the Managing Director, you will fast procure new skills and experience that will shape your own career.
Our steady and rapid growth trajectory is heavily fuelled by web sales, meaning the ideal candidate will play a central role in continuing this projection. You will have the unique chance to help evolve our digital ecosystem as it expands, utilising existing skills across a great breadth of work while developing new ones. Training and personal development are actively encouraged and supported.
Personal Characteristics
Candidates should possess:
- High levels of energy, drive, and proactivity.
- Capable of creative thought and bringing innovative ideas to life.
- Capable of understanding the subtleties of making an effective contribution within a well-established family business.
- A self-starter attitude with a hands-on, problem-solving approach.
- Ability to manage priorities and work effectively to demanding deadlines.
- Personable with good presentation and communication skills.
- A true team player with a collaborative mindset.
- Robust personality, capable of expressing a reasoned opinion clearly and concisely.
- Confidence to challenge existing ideas constructively and advise on improved methods of execution.
Industry: Wholesale / E-Commerce
Employment Type: Full-time, on-premise
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