Dalston's Soda Co.
Ecommerce Growth Manager
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ABOUT DALSTON’S
Hi, we’re Dalston’s. We make incredible tasting soft drinks from real fruit with no junk. Here’s what we stand for:
- Great Taste: We are a taste first business. Dalston’s is created by chefs - every product is meticulously tried and tested before it hits shelves.
- Real Ingredients: Great drinks are made with great ingredients. We use real fruit sourced from real farms and nothing artificial makes it into our recipes.
- Respect for the planet: We’re a proud B Corp with a farm-friendly supply chain.
You can find Dalston’s at Waitrose, Ocado, ASDA, and thousands of cafes, restaurants and independents across the country. As well as via our website and Amazon, and that’s where you come in… we’re looking for someone incredible to join the team and accelerate our growth online.
ABOUT THE ROLE
We're hiring a hands-on E-commerce Growth Manager to own and grow our DTC channels. Reporting into the Marketing Director, you'll own Dalston's website (Shopify) and Amazon and come armed with the experience to build out our TikTok Shop from the ground up. You will make the commercial calls that drive growth, and own customer acquisition and retention end-to-end, driving revenue and lifetime profitability.
We've grown DTC organically by fostering our incredible community of Dalston's drinkers - but we know we have huge room for growth. This is the first hire in what will become our e-commerce function. As the channels grow, so does the role, we're looking for someone who is genuinely excited about building on our organic growth and scaling these channels to their full potential.
WHAT YOU WILL OWN
Commercial Growth & Reporting
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- Own the commercial performance of Shopify and Amazon, hitting revenue, margin and profitability KPIs
- Lead product merchandising and brand pages across all channels
- Set the trading plan for the year: launches, promotions and peak seasonal moments
- Test and iterate on promotion mechanics to influence CAC, grow AOV and increase repeat purchase
- Identify and explore new marketplace and channel opportunities as we scale, including TikTok Shop
- Own weekly and monthly performance reporting and channel attribution
Acquisition & Paid Media
- Work closely with our Meta agency to scale the channel, hitting ROAS, CAC, AOV and LTV targets
- Build Google Ads in-house, running campaigns hands-on as the channel grows
- Drive Amazon end to end: listing optimisation, A+ content, Brand Store and Sponsored Ads performance
- Manage CAC and MER across all paid channels, continuously testing new creative approaches and growth levers
- Work closely with the wider team, stakeholders, and partners to keep ecommerce and brand activity aligned
CRM, Site & Retention
- Own email end to end: campaigns, lifecycle flows and retention
- Own and optimise dalstons.com: PDPs, landing pages and the overall customer experience
- Lead the CRO roadmap with audits, A/B testing and fixing UX friction across mobile and desktop
- Optimise the subscription journey, testing mechanics to grow active subscribers, reduce churn and extend subscriber LTV
- Build retention strategies that increase repeat purchase frequency and LTV
ABOUT YOU
- Proven experience scaling brands in e-commerce or DTC roles, ideally within FMCG
- Commercially minded, genuinely excited about profitable growth
- A track record of hitting targets across CAC, ROAS, AOV and LTV
- Practical Shopify experience: you understand the levers that drive conversion, retention and AOV
- Confident getting hands-on with Google Ads as we build the channel in-house
- Experience managing Meta paid social, whether directly or via an agency
- Comfortable driving Amazon (Vendor Central) and TikTok Shop performance
- Hands-on experience with Klaviyo or a similar email and retention platform
- Excited to work in a small, fast-moving team with lots of autonomy
- Ambitious: you want the scope to grow as the channels grow
- High ownership: you are genuinely excited to own DTC at Dalston’s and drive the decisions that will grow this into one of our biggest channels
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WHAT’S ON OFFER
- Competitive salary based on experience
- Hybrid, flexible working environment: 2 office days each week: 1 office day in Bedford and 1 office day in London (Farringdon). The ability to work flexibly when required for face-to-face meetings and planning sessions.
- Generous Holidays: 30 days holiday + bank holidays
- Work Abroad: Up to 4 weeks per year work from anywhere
- Cycle to work scheme
- As much Dalston’s as you can handle
DIVERSITY & INCLUSION
Dalston's is a company that values people equally regardless of their gender, ethnicity, disability, religion or whatever else you worry might count against your application. Everyone is welcome at Dalston's, and building an inclusive culture is hugely important to us. If you're excited about our mission, you're willing to work hard and believe you have what we're looking for, we want to hear from you.
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