• Comfortable implementing activity directly while managing agencies and external partners where required.

Experience growing subscription and loyalty programmes is desirable, as is experience within beauty, fragrance, luxury or premium consumer goods.

Job Responsibilities

Ecommerce growth & commercial performance

• Own the ecommerce growth plan and performance against agreed revenue targets.
• Monitor the key commercial measures across acquisition, conversion and retention.
• Forecast weekly and monthly performance and recommend action where results differ from plan.
• Bring clear commercial analysis and recommendations to the Founder & CEO.

Retention & CRM

• Own Klaviyo and the customer lifecycle strategy across flows, campaigns and segmentation.
• Grow repeat purchase, purchase frequency, retention revenue and customer lifetime value.
• Develop subscription, loyalty and refill as commercial retention channels.
• Build a structured testing programme across retention activity.

Acquisition & growth

• Set paid media strategy, budgets and performance expectations across Meta, Google and other relevant channels, managing our external agency and holding it accountable for commercial performance.
• Own customer acquisition cost and assess performance against lifetime value and contribution margin.
• Own organic search growth, including SEO strategy, search visibility and optimisation of ecommerce content for commercial intent.
• Develop Pinterest as a commercial discovery and acquisition channel, using performance data to determine where it can contribute to qualified traffic and sales.
• Identify additional growth opportunities across partnerships, co-marketing and other relevant acquisition channels.
• Own email list growth and the quality of new contacts acquired.

Conversion & trading

• Own ecommerce trading performance and the online customer journey.
• Identify opportunities to improve conversion and average order value.
• Use ecommerce UX and customer behaviour data to identify friction, prioritise improvements and brief external support where required.
• Own the trading and promotional calendar, balancing revenue growth with margin, customer value and long-term brand positioning.
• Run structured commercial tests and use the results to inform future activity.

Agency & partner management

• Lead the relationship with our paid media and ecommerce/UX agencies.
• Set clear briefs, priorities, budgets and performance expectations.
• Ensure external partners are accountable for delivery, commercial outcomes and agreed timelines.

Measurement & reporting

• Own ecommerce measurement, attribution and tracking integrity.
• Maintain a clear performance dashboard across acquisition, conversion and retention.
• Report against agreed KPIs, forecasts and growth targets.
• Use performance data to identify priorities and support commercial decisions.

What success looks like

Success in this role will be measured through:

• Ecommerce revenue growth
• Conversion rate
• Average order value
• Repeat purchase rate
• Customer lifetime value
• Retention revenue
• Klaviyo performance
• Customer acquisition cost
• Contribution margin
• Paid media efficiency and commercial return
• Organic search growth and quality of traffic
• Pinterest contribution to traffic and acquisition
• Subscription, loyalty and refill performance
• Ecommerce UX and conversion improvements
• Agency performance against agreed objectives
• Performance against forecast and agreed targets

How we work

Our values shape how we make decisions and how we expect the team to operate.

Integrity Over Urgency

• We make considered decisions, communicate clearly and protect long-term brand value rather than chase short-term gain.

Emotion Before Explanation

• We protect the emotional connection to STORIES at every customer touchpoint, using data and insight to strengthen the experience rather than replace it.

Freedom With Responsibility

• We give people ownership and expect sound judgement, accountability and thoughtful decision-making in return.

Build for the Long Term

• We focus on sustainable growth, stronger customer relationships and building capability that strengthens the business over time.

Job Benefits

• 30 days annual leave, inclusive of statutory holidays.
• An additional day off for your birthday.
• Employee discount on STORIES Parfums products.
• Workplace pension.
• 35-hour working week.
• Standard hours are 9:00am to 5:00pm, with flexibility around start and finish times where operationally practical.
• Salary competitive and dependent on experience.

How to apply

Send your CV and a short covering note outlining your relevant ecommerce, growth and retention experience.

Please include one example of a commercial metric you have materially improved, what you changed and the result achieved.

STORIES Parfums is an equal opportunities employer. Appointment is made on merit.

The company will not unlawfully discriminate on grounds of sex, sexual orientation, marital or civil partnership status, gender reassignment, race, religious belief, political opinion, colour, nationality, ethnic or national origin, disability, age, pregnancy or maternity, or trade union membership.

Reasonable adjustments to the application process are available on request.

Please note: STORIES Parfums is not a licensed UK visa sponsor. Applicants must have the existing right to work in the UK at the time of application.