Ecommerce Manager

Digital Strategy, SEO & Paid Media

• Develop and oversee integrated digital marketing strategies encompassing SEO, SEM/PPC, email, and content — driving qualified traffic and improving conversion.
• Own the SEO roadmap, ensuring strong organic visibility for core product categories and new market entries.
• Manage paid search and digital advertising budgets efficiently, optimising for ROI across both B2B and B2C audiences.

Customer Experience & Conversion

• Take end-to-end ownership of the online customer journey — from first discovery through to post-purchase — for both trade and consumer customers.
• Continuously test and optimise site content, navigation, product pages, checkout flow, and merchandising to improve conversion rates.
• Ensure the platform delivers a differentiated, professional experience that reflects the quality of CCL Energy Group's products and service.

Analytics, Reporting & Performance

• Establish a robust analytics framework, tracking and reporting on all key ecommerce KPIs to senior leadership on a regular cadence.
• Use data to drive decisions — identifying trends, diagnosing underperformance, and capitalising on growth opportunities.
• Build a culture of testing and iteration, using A/B and multivariate testing to continuously improve outcomes.

Cross-functional Collaboration

• Work closely with sales teams to ensure the ecommerce function supports and complements trade account relationships and B2B customer needs.
• Partner with marketing on campaigns, product launches, and promotional activity — ensuring consistency of message and maximising digital impact.
• Collaborate with operations and procurement to ensure product data accuracy, stock visibility, and fulfilment integration are maintained at a high standard.

International Expansion

• Play a leading role in planning and executing the expansion of the ecommerce operation into European markets, adapting strategy for local requirements.
• Work with commercial and logistics teams to ensure the platform, pricing, and fulfilment are configured to support multi-country trading effectively.

Qualifications

• Proven track record of leading and growing an ecommerce function, with demonstrable results in revenue growth and platform improvement.
• Hands-on experience with Magento 2 — including platform management, roadmap ownership, and working with development teams on implementation.
• Experience in using Shopify
• Strong commercial acumen with the ability to develop and execute strategy, build business cases, and manage budgets effectively.
• Experience managing and developing ecommerce or digital teams, with a track record of building capability and driving performance.
• Solid understanding of SEO principles, paid digital channels (PPC/Google Ads), and digital marketing best practices.
• Data-driven mindset — confident working with analytics platforms (e.g. Google Analytics 4), drawing insights from data and using them to drive decisions.
• Excellent understanding of both B2B and B2C customer journeys and how to optimise the online experience for different audience types.
• Strong project management skills — able to manage multiple workstreams, prioritise effectively, and deliver against targets in a fast-moving environment.
• Clear and confident communicator, comfortable presenting strategy and performance updates to senior leadership.

Required Skills

• Experience in the renewables, clean energy, or electrical distribution sector.
• Background in B2B ecommerce, trade portals, or account-based selling environments.
• Experience managing or supporting ecommerce expansion into European markets.
• Familiarity with ERP or inventory management system integrations within an ecommerce context.
• Knowledge of multilingual or multi-currency platform configuration.
• Experience with CRO tools and A/B testing platforms.

Pay range and compensation