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Position: Ecommerce Manager
Reports to: Head of Trading
Position Description:
The Ecommerce Manager is responsible for the day-to-day trading, optimisation and commercial performance of the WYSE London website. They will deliver an exceptional online customer experience, drive revenue growth and ensure the website reflects the brand at every touchpoint.
This role combines commercial trading, website optimisation, analytics and merchandising. Using data-driven insights, the Ecommerce Manager will continually improve conversion, customer engagement and site performance, whilst collaborating cross-functionally to support the wider business strategy. They will work closely with the Head of Trading to deliver the ecommerce trading calendar and support the continued growth of the online business.
The full-time position is based at our Head Office in Shepherds Bush and is required to be in the office 4 days a week, and 1 day working from home.
Key Responsibilities:
Website Management:
- Manage the day-to-day performance and optimisation of the Shopify website
- Monitor daily trading performance and proactively identify opportunities to improve revenue, conversion and average order value
- Work closely with developers to prioritise enhancements, test new functionality and resolve website issues
- Monitor website speed, functionality and overall performance, taking proactive action to improve conversion and revenue
- Identify opportunities to improve usability, navigation and on-site search
- Drive ongoing SEO and AEO initiatives, ensuring the website is optimised for both traditional search engines and emerging AI-driven search experiences
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Analytics & Reporting:
- Produce weekly and monthly trading reports, analysing key ecommerce KPIs and presenting actionable insights
- Use Shopify, GA4 and other reporting tools to analyse customer behaviour, trading performance and emerging trends
- Work collaboratively across Marketing, Buying and Merchandising to share insights and inform commercial decision-making
- Identify customer journey friction points and recommend improvements to optimise conversion
Online Merchandising & Content:
- Oversee the accurate and timely launch of products, collections, campaigns and promotional activity
- Optimise homepage content, category pages, navigation and merchandising to maximise sales and improve product discovery
- Work closely with Marketing to support campaign launches and traffic-driving activity
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Skills & Experience:
- Previous experience managing a commercial ecommerce website, ideally within fashion or womenswear retail
- Strong experience managing a Shopify ecommerce website
- Strong analytical skills with experience using GA4, Shopify and other ecommerce reporting tools to interpret performance data
- Knowledge of SEO best practices and emerging AI search trends (AEO)
- Meticulous attention to detail and excellent organisational skills
- Excellent commercial awareness with a strong understanding of online trading and customer behaviour
- A proactive, solutions-focused self-starter with the ability to work independently and manage multiple priorities
- Excellent communication skills with the ability to build strong working relationships across multiple departments
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