Twinings
Ecommerce Manager - Direct to Consumer
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Application Deadline: 29 March 2024
Department: Marketing
Location: Andover
Description
In Twinings UK&I we are on a stimulating journey of transformation as we seek to achieve our exciting goal of becoming a leading brand in wellbeing drinks. We have created an organisation designed to be in flow, where everyone has a pivotal role to play, and an experience that enables you to get the most out of life at Twinings and thrive.
As the Ecommerce Manager, your mission is to execute Twinings.co.uk’s growth strategy, a pivotal role in our journey toward becoming a leading wellbeing drinks brand. Your focus will be on delivering an exceptional site experience that not only embodies our brand values but also drives conversions among our target consumers, fuelling our overall growth.
Please note that this role is a 3-6 month contract.
Key Responsibilities
Site Design Execution and Partnerships:
- Lead the execution of site design, including the development of User Acceptance Testing (UAT).
- Take ownership of any 3rd-party partnerships critical to the successful delivery of our E-commerce plan.
Digital Marketing Optimization:
- Develop and implement strategies for SEO, CRM – experience using Klaviyo would be beneficial, PPC and Affiliates.
- Optimize the consumer path to purchase, ensuring a seamless and engaging journey.
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Brand Experience and Identity:
- Collaborate cross-functionally to ensure that Twinings.co.uk reflects our brand purpose and identity.
- Own the end-to-end consumer experience, from landing page to checkout.
Performance Monitoring and Adaptation:
- Lead the monitoring of Twinings.co.uk performance metrics.
- Identify what’s working well and areas for improvement, adapting our plan as needed to achieve our Key Performance Indicators (KPIs)
- Analysing the data and providing actionable insights which will deliver value.
Your role is pivotal in shaping our online presence and driving growth.
Skills, Knowledge and Expertise
- Clarity and focus on the “must dos” to deliver the KPIs. Ability to get to the root cause and optimise performance and unlock further growth.
- Back end website experience focused on the consumer experience.
- Experience in natural and paid search.
- Knowledgeable in the utilisation of Shopify.
- Email marketing.
- Your external network brings both great external partners to work with us but also keeps us learning.
- Strong stakeholder management.
- Data and detailed focused.
- Great communicator, bringing others with them and flexing styles to do so.
- Highly curious and creative.
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Benefits
- Yearly bonus based on personal contribution and financial performance. Flexible working options.
- Car Allowance.
- 25 days holiday plus 8 bank holidays and the option to buy and sell holidays.
- Onsite Gym and Wellbeing Centre.
- Private Medical Insurance.
- Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more.
- Pension scheme with your contributions matched for up to 10% of your salary.
- Cycle to work scheme.
- SimplyHealth Cash plan.
- Onsite Staff shop and online staff discounts.
- Four week Digital Nomad.
- Opportunity for a variety of marketing leading development opportunities.
- 2 recharge days a year to pause and get back on top and thriving.
- Birthday day off.
- Inspiring connection events in line with our exciting wellbeing vision.
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