Baudoin & Lange
Ecommerce Manager - Luxury Global Footwear
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ECOMMERCE MANAGER
About Baudoin & Lange
Baudoin & Lange makes beautifully crafted, extraordinarily comfortable footwear for a discerning, international clientele. Founded in 2016, we set out to close the gap between traditional shoemaking and modern luxury — the highest quality and bespoke-grade detail, made for the way people actually live today. Our Sagan loafer defined a category and built a devoted following; we craft each pair by hand, from the finest European leathers and suedes, and we build the brand on three values: elegance, craftsmanship and comfort. We have stores in London and New York and ambitious plans to grow.
The role
This is a rare opportunity to own the online store of a growing luxury house. Working directly with the founders, you will take full ownership of our website as a commercial channel — setting the trading and conversion strategy and then rolling up your sleeves to make it happen: merchandising the store, improving the pages, running the tests, and keeping every detail to a luxury standard. You will replace our external agency and become the single owner of how our website looks, performs and sells. It is a hands-on, end-to-end role for someone who loves both the commercial thinking and the doing.
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What you’ll own
- The store — product set-up, merchandising, collection and product pages, homepage and navigation, all current and on-brand.
- Trading — the online launch and promotional calendar, and accountability for online revenue.
- Conversion — a continuous programme to lift conversion rate, from product page to checkout.
- Analytics — daily monitoring and reporting that turns numbers into decisions (Shopify, GA4).
- Technology & AI — the Shopify theme and integrations, light hands-on code, external developers for bigger builds, and AI used fluently to work faster without dropping quality.
- The luxury standard — the final eye on everything customers see online.
What we’re looking for
- 4+ years running an e-commerce store hands-on, ideally Shopify in a premium, fashion or design-led brand.
- Commercial and analytical — comfortable owning a revenue target and fluent in the data.
- A track record of improving conversion, and the eye to keep a luxury site beautiful.
- Excellent pair of eyes to know what a premium / luxury ecommerce website looks like.
- Confident with light code (Shopify / Liquid / HTML / CSS) and fluent using AI in your daily workflow.
- Organised, resourceful and self-sufficient — happy to be the whole e-commerce function.
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Why join
- Own the online store of a beautiful, category-defining brand at an inflection point in its growth.
- Work directly with the founders — real autonomy and real impact, not a cog in a machine.
- Breadth and independence most e-commerce roles never offer: trading, merchandising, CRO, analytics and site, all yours.
- A product, a story and a clientele you will be proud to represent.
The details
- Position — full-time.
- Location — London, on-site with the team.
- Package — competitive salary, plus a performance bonus tied to targets, future share-option and company benefits.
- Start date — as soon as possible.
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