Shiseido
Ecommerce Manager - NARS and Shiseido
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Ecommerce Manager
NARS and Shiseido
MISSION
The Ecommerce Manager will own the day-to-day trading, optimisation, and customer experience of the NARS and Shiseido direct-to-consumer sites. This role drives performance through data-led decision making, and ensures execution excellence across content, merchandising, UX, and onsite optimisation.
ORGANISATION
- Reports to: Head of Ecommerce
- Job Location: Shiseido Group London Head Office
- Contract type: Permanent
MAIN RESPONSIBILITIES
Ecommerce Trading & Sales Performance
- Deliver the DTC sales plan and manage daily, weekly, and monthly site trading for NARS & Shiseido.
- Forecast sales and plan around launches, promotions, and key traffic moments.
- Track core KPIs (traffic, CVR, AOV, revenue, margin, sell-through) and take quick, data-led actions.
- Work with supply chain and marketing to ensure accurate product and GWP forecasting for launches.
Merchandising & Customer Journey
- Lead all onsite merchandising: PDPs, PLPs, categories, search, navigation, and filters.
- Ensure products are set up correctly, in stock, and optimally sequenced based on insights.
- Maintain a seamless customer journey, positioning the sites as premium brand flagships.
- Run regular site checks to ensure content accuracy and brand consistency.
Content, Campaigns & Site Experience
- Partner with Brand, CRM, and EMEA UX/UI teams to deliver strong storytelling onsite.
- Brief, manage, and publish all onsite content including campaign pages and launch pages.
- Manage onsite promotions (GWPs, bundles, tiered offers, exclusives).
- Coordinate with the EMEA team on new tools, services, and site improvements.
Optimisation & Analytics
- Use insight tools to understand performance and identify opportunities.
- Analyse customer behaviour and path-to-purchase to drive continuous improvement.
- Partner with SEO / GEO teams to improve organic visibility and optimise key categories.
- Conduct regular audits of the site to ensure consistent branding in line with guidelines, accurate content, and optimal product placement.
Reporting
- Deliver weekly site performance reports with clear insights and next steps.
- Track profitability and margin impact of promotions and trading levers.
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Team Leadership
- Manage and develop the Ecommerce Intern.
- Encourage a culture of accountability, collaboration, and continuous optimisation in line with Trust8 values.
PROFILE, SKILLS AND EXPERIENCE REQUIRED
- 3+ years’ experience in ecommerce trading, merchandising, or site management — ideally within beauty, luxury, or premium retail.
- Strong experience driving ecommerce KPIs and improving CVR, AOV, and customer journey performance.
- Hands-on experience with Salesforce Commerce Cloud, CMS tools, and trading dashboards.
- Experience using AB Tasty (or similar A/B testing tools) and Contentsquare (or other behavioural analytics).
- Strong analytical mindset with high proficiency in Excel and GA.
- Highly organised with exceptional attention to detail.
- Positive, proactive, collaborative “can-do” attitude.
- Passion for the beauty category, digital innovation, and customer-centric thinking.
- Alignment with Trust8: Think Big, Take Risks, Hands On, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.
BENEFITS
- Generous product allocation & discount to spend on our gorgeous products!
- Supporting the delicate work/life balance with enhanced time off through 26 days holiday + bank holidays + your birthday day off + time off for when you get married or move house PLUS enhanced parental allowance for those big life moments and the chance to buy more through our holiday buy scheme.
- Plan for your future with our 8% matching pension scheme (up to) and life Assurance up to x4 your salary.
- We operate an annual bonus scheme, based on personal development plans and business performance.
- Flexible Fridays, so you can focus on what is important to you.
- Flexible & hybrid work patterns to suit all backgrounds with 60% of your time being in the office.
- Wellbeing programmes including mental health first aiders, free counselling, access to digital GP’s and exclusive retail discounts.
- Monthly access to L&D opportunities to help your continuous development.
About Us
Together, we can build a vibrant and dynamic team that reflects the diverse world we serve. We are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We believe that a diverse workforce enhances our creativity, innovation, and overall success.
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We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability, or religion and are proud to promote a culture which supports and appreciates people from all backgrounds. We are always open to flexible working, part-time arrangements, and any adjustments which you might need to get the best experience whilst at work.
We are dedicated to providing equal employment opportunities and ensuring that our hiring practices reflect our commitment to diversity and inclusion. We are proud to be recognised as a disability-confident employer and have a number of internal employee forums which promote advocacy for our teams. If you need any support or adjustments during your application, please get in touch with us and we will be happy to support you.
OUR HIRING PROCESS
Once you have applied for the role, our in-house recruitment team will screen your CV. We will do our best to get back to all candidates who apply, however, in some cases, it may not be possible due to the high volume of applications. If you have not heard back from us within 30 days of your application, unfortunately, this may mean you have not been successful on this occasion.
If your CV is shortlisted, then you will be contacted by our recruitment team. They will arrange a pre-screening call, to explore your motivation, suitability, and role expectations. After the pre-screen, your application will be reviewed by the hiring manager. Successful applicants will be invited to at least 1 interview. Preferably, we would like to meet you in person and give you the opportunity to test your commute as well as see your potential place of work! In some cases, we may invite you to an assessment centre or to present your ideas in the form of a business presentation.
Please note: If you do not have the right to work in the UK and would require sponsorship for this role then you must ensure you meet UKVI requirements for the position which may include having a degree level qualification. Please reach out if you need further information on this and whether we offer sponsorship.
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