Brompton Bicycle
Ecommerce Merchandising Executive
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eCommerce Merchandiser
Location: Greenford (Hybrid – 3 days in the office)
Reports to: eCommerce Merchandising Manager
About the Role
The Ecommerce Merchandiser is an integral role for the E-commerce team, you’ll be responsible for executing the trade & merchandising plans on all our websites. You will also be working with our creative teams to deliver world class product content and user journeys.
You will be using tools such as Hotjar & Google Analytics to make improvements to the customers online experience. You will also be reporting back to key stakeholders on your progress, key metrics and any actions that may help support improvements for click through rate and conversion.
Working with our product managers, marketing and Ecommerce teams, you will be taking ownership of the full end to end process of the online product lifecycle. Our digital landscape is continually evolving at a fast pace and will require you to master new platforms and merchandising tools.
Key Responsibilities
- Execute and manage the online merchandising plan and team
- Work with the Trade team to get up to date trade plans
- Work with Marketing to get up to date marketing activities
- Create the merchandising plan up to date with updates and changes
- Brief in merchandising requirements to the content team to create customer journeys as per the merchandising plan
- Own the end-to-end process of executing campaigns, offers and product launches on our online shop on all sites
- Ensure all stakeholders are up to date with our weekly plans and updates
- Report KPIs to the Ecommerce team
- Flag any blockers that may arise during a campaign, including stock, pricing or technical issues and put actions in place to overcome these issues
- Own the end-to-end process of our online product catalogue.
- Product creation on our platform
- Co-ordinating and loading product content
- Accurately adding multiple currencies & price drops
- Categorisation
- Writing product descriptions & managing translations
- Merchandising messaging, flags and badges where needed
- Creation of promotions & bundles
- Work with studio & creative where content is missing
- Work with operations, product managers and trade team to update any changes with products
- Work with our agencies to optimise product content
- On site Merchandising
- Learn and master merchandising tools, such as cross selling, product badging & Merchandising flags
- Support on implementing any new merchandising tools
- Hero products on product listing pages
- Create categories for campaigns and offers
- Signpost post promotions correctly on product pages, listing pages, etc.
- Create promotional pages, co-ordinate its content, manage translations and review customers behaviour to action improvements
- Create and manage facets and filters for listing pages
- Work with agencies to optimise content where needed
- Use analytics tools to improve customer journeys & campaigns
- Monitor on site search results and create redirects where appropriate, understand the search algorithm to influence search results
- Competitor analysis on site functionality and promotions to suggest improvement on our platforms
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About You
Essential Experience:
- Experience working for an online retailer
- Experience using an ecommerce platform such as Magento, BigCommerce, Shopify, etc
- Experience of using a CMS (Content management system)
- Experience of using analysis tools such as Google Analytics, Hotjar, etc
- Experience of using outlook, teams, Excel, PowerPoint, etc
Preferred Experience (but not essential):
- Photoshop
- Basic HTML coding
Why Join Us?
At Brompton, we believe in building a better future through innovation, craftsmanship, and community. This is more than a role - it’s a chance to make a lasting impact.
Benefits at Brompton:
- Flexible working
- 9 Day Fortnight – This is a flexible working pattern which individuals can opt in for where an employee works their contractual hours across 9 days instead of 10 days. (i.e. 80 hours across 9 days instead of 10 days). This mean the individual would work an additional hour across Monday to Thursday (across the 2 week period) to gain their Friday off.
- Annual Leave – 25 days annual leave, plus all UK bank holidays.
- Competitive Salary – Plus workplace pension scheme and profit share bonus.
- Brompton Discount - Get ready to bike in style, as all employee’s receive up to 60% off their very own bike and accessories, plus there are discounts for your friends and family too.
- Staff Loan Bike – All employees are eligible to receive a Brompton Bicycle which they can use free of charge for up to 3 months
- Free Breakfast – Unlimited, all-day access to an array of fruit and cereal
- Breakout Areas – Unwind on the mezzanine floor which contains a ping-pong, foosball and pool table and other games like darts and a giant Connect-4!
- Social Activities - Throughout the year enjoy time with your colleagues as we host an annual Summer and Christmas party, annual bike rides (both inside and outside the UK), volunteering activities and family fun days just to name a few.
- Learning and Development - Access to free LinkedIn Learning and opportunity to devote some of your time at work to personal development. We value professional development and actively promote internal promotions and opportunities.
- Benefits - Workplace Pension Scheme, Care and Health Support, Cycle to Work Scheme and other benefits.
- Mental Health – We provide access to a confidential EAP that offers counselling, resources and support for various mental health challenges.
- Paid Leave – We offer an enhanced Family, Paternity and Maternity leave pay.
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Brompton was listed amongst the best UK workplaces in 2020 and was awarded silver investors in People Accreditation and London Living Wage Employer in 2021.
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