Ridgeline of New Zealand
Ecommerce Merchandising Executive
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Ecommerce Merchandising Executive
Location: Head Office, Rugby
About the Job
Ridgeline is a growing outdoor clothing brand, producing durable, functional gear designed for real-world use. With a strong presence across both consumer and trade channels, we’re looking for an Ecommerce Merchandising Executive to support the day-to-day running and trading of our UK website, alongside the maintenance and development of our Ireland and European websites.
Reporting to the E-commerce Manager and working closely with the IT/Website Manager, you’ll play a hands-on role across onsite merchandising, product management, ecommerce trading, campaigns, SEO, website optimisation and general site operations.
This is an exciting opportunity for an experienced ecommerce professional to develop broad commercial experience within a fast-paced and growing business, with the opportunity to take on increasing responsibility as Ridgeline continues to grow.
Key Responsibilities
Ecommerce Merchandising & Trading
- Manage products, collections, categories, navigation, landing pages and website content across the UK, Ireland and European websites.
- Merchandise products based on stock availability, best sellers, newness, customer behaviour and commercial priorities.
- Optimise onsite search, filters, product sorting, recommendations, cross-selling and upselling.
- Ensure products, pricing, promotions and website content are accurate, engaging and on brand.
- Support daily and weekly ecommerce trading activity, monitoring sales, conversion, AOV, traffic, product performance and availability.
- Use ecommerce performance data and customer insights to identify opportunities to improve product visibility, conversion and overall website performance.
- Monitor competitor websites, pricing, promotions, product launches and merchandising activity to identify opportunities and inform trading decisions.
Campaigns & Product Launches
- Implement onsite promotions, campaigns, sales activity and product launches in line with trading and marketing plans.
- Manage product uploads, including imagery, descriptions, categorisation, pricing and availability.
- Ensure new products are accurately presented and effectively merchandised across relevant websites.
- Carry out pre- and post-launch QA to ensure campaigns, promotions and website updates are accurate and working correctly.
- Coordinate the consistent execution of campaigns across UK, Ireland and European websites, taking regional differences into account.
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SEO, QA & Website Health
- Support onsite SEO across product pages, collections, landing pages and blog content.
- Assist with metadata, headings, internal linking, image alt text and other basic onsite SEO improvements.
- Regularly test websites across desktop and mobile to ensure a smooth customer experience.
- Check key customer journeys including navigation, search, product pages, basket, checkout, promotions and forms.
- Identify broken links, 404 errors and other website issues, resolving where appropriate or escalating to the relevant team.
- Support the management of Google Search Console, Google Merchant Centre, product feeds and website releases.
Customer Experience & Conversion
- Identify opportunities to improve navigation, product discovery, usability and the overall customer journey.
- Use customer behaviour and ecommerce performance data to support website improvements.
- Contribute to conversion rate optimisation (CRO) activity, including A/B testing where required.
- Ensure the online customer experience reflects the Ridgeline brand and makes it easy for customers to discover, understand and purchase products.
Collaboration & Organisation
- Work closely with Ecommerce, Marketing, IT and other teams to deliver website activity accurately and on time.
- Manage multiple priorities effectively and take ownership of tasks from brief through to completion.
- Maintain ecommerce processes, checklists, documentation and records of website changes.
- Communicate clearly with internal teams to ensure ecommerce activity is delivered efficiently and to deadline.
- Support the continued development and optimisation of Ridgeline’s ecommerce proposition across all markets.
Skills & Experience
Essential
- 2+ years’ experience working with ecommerce websites and CMS platforms such as Shopify, BigCommerce or similar.
- Experience managing products, website content, collections and promotions.
- Good understanding of ecommerce merchandising and online customer experience.
- Strong attention to detail, particularly when managing product, pricing and promotional information.
- Comfortable working with ecommerce data and performance metrics.
- Strong organisational, communication and time-management skills.
- Proactive and commercially minded, with the ability to identify opportunities and take action.
- Able to work independently while also collaborating effectively with wider teams.
- A hands-on approach with the ability to manage multiple priorities in a fast-paced environment.
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Desirable
- Experience working across multiple websites or international markets.
- Familiarity with GA4, Google Search Console and Google Merchant Centre.
- Understanding of SEO, onsite search, merchandising tools or CRO.
- Experience with ecommerce automation, integrations or performance reporting.
- Interest in ecommerce trends, digital customer experience and online merchandising.
- Experience within retail, fashion, outdoor or consumer brands would be advantageous.
What Success Looks Like
In this role, you’ll help ensure:
- Our websites are accurate, engaging, commercially effective and up to date.
- Products are easy to find, well-presented and effectively merchandised.
- Campaigns, promotions and product launches are delivered accurately and on time.
- Ecommerce performance is actively monitored, and data is used to inform trading decisions.
- Website issues are identified and resolved or escalated quickly.
- Customer journeys and the onsite experience are continually improved.
- UK, Ireland and European websites maintain consistent ecommerce standards while meeting regional requirements.
- Tasks are owned through to completion and delivered to deadline.
Why Join Ridgeline?
- Competitive salary from £30,000 - £35,000 depending on experience.
- Discretionary company bonus scheme.
- Opportunity to develop your career within a growing outdoor brand.
- Broad, hands-on exposure across ecommerce merchandising, trading, website management, SEO, analytics, CRO and digital marketing.
- Opportunity to make a direct impact on the customer experience and commercial performance of our websites.
- Your birthday as a day off.
- Generous staff discount scheme.
- Company pension scheme.
Development Opportunity
This role offers broad, hands-on exposure across the full ecommerce function, giving you the opportunity to develop your skills in ecommerce merchandising, trading, website management, SEO, analytics, CRO, customer experience and digital marketing.
As Ridgeline continues to grow, there will be opportunities to take on greater responsibility, develop new areas of expertise and play an increasingly important role in the development of our ecommerce strategy.
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