HRG
eCommerce Specialist
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We’re recruiting an eCommerce Specialist for an ambitious and growing brand as they continue to invest in their D2C channel.
This is a broad, hands-on opportunity for an up-and-coming digital marketer who wants to develop their career across eCommerce, trading and digital acquisition, with plenty of exposure to the commercial side of running a successful online business.
You’ll be closely involved in the day-to-day performance of the website, looking at how it is trading, helping to deliver promotions and campaigns and using data to identify opportunities to improve conversion, customer acquisition and online revenue.
The role also offers good exposure across the wider digital mix. You’ll get involved in CRM activity and work alongside specialist agencies across PPC, SEO and other performance channels, giving you the opportunity to develop a genuinely broad understanding of how the different parts of digital marketing contribute to commercial growth. As part of an SME, this won't be a narrowly defined role. You’ll be expected to get stuck in, look at the numbers, make changes to the website, test ideas and support different areas of eCommerce and digital when needed.
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Key areas of responsibility:
- Support the day-to-day trading and commercial performance of the website
- Help deliver the eCommerce trading plan, including promotions, merchandising and customer journeys
- Monitor website and campaign performance, using data to identify opportunities for improvement
- Support activity aimed at improving conversion, online revenue and customer acquisition
- Get involved in CRM campaigns across acquisition, engagement and retention
- Work with external PPC, SEO and digital agencies, monitoring activity and performance
- Support ongoing website improvements and optimisation
- Continually look for opportunities to improve the online customer experience and wider digital performance
What we’re looking for:
- Some experience within eCommerce, digital marketing or online trading, ideally within a consumer-facing business
- A genuinely commercial mindset and an interest in understanding what drives online sales
- Some exposure to areas such as CRM, PPC, SEO, website trading or performance marketing
- Comfortable working with data and interested in using it to make better commercial decisions
- Proactive and happy working in a hands-on SME environment where responsibilities can be broad
- Ambitious and keen to develop into a broader eCommerce and digital role
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You don't need to have done everything already. This could suit someone currently working as an eCommerce Executive, Digital Marketing Executive, Trading Executive or similar who has developed a good grounding in eCommerce, but is ready for more responsibility and commercial exposure.
This is a great opportunity for someone who wants to become a well-rounded eCommerce professional rather than specialise too early in one particular channel. You’ll get exposure to website trading, CRM, acquisition, conversion and digital performance, with the opportunity to see directly how your work contributes to the growth of the business.
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