Andrews Coatings
Ecommerce Specialist
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Location: Central Wolverhampton
Hours: Full-time preferred, although 30+ hours per week will be considered
Salary: £28,000 to £30,000 FTE, depending on experience
About Andrews Coatings
Andrews Coatings is an independent business with more than 60 years of experience supplying specialist paints, coatings and aerosols across the UK.
Built on strong values of service, trust and technical expertise, we have grown from a family-run coatings supplier into an established distributor, manufacturer and ecommerce business.
We operate multiple ecommerce websites, including Andrews Coatings and Andrews Aerosols, and we are now focused on strengthening our online presence and making ecommerce a bigger, more consistent source of growth for the business.
About the Role
We’re looking for a hands-on Shopify & Ecommerce Executive to take day-to-day ownership of our online stores and help us improve how customers find, understand and buy our products.
Shopify is at the heart of this role. You’ll be responsible for keeping our stores accurate, commercially effective and moving forward, from product pages and collections to navigation, merchandising and customer journeys.
This isn’t a role where you’ll wait for a daily list of instructions. You’ll work directly with the Managing Director, agree the priorities and then take responsibility for investigating opportunities, recommending improvements and seeing work through.
Alongside Shopify, you’ll also look after email marketing, onsite SEO, website insight and product-led content. Our Google Ads are managed by an experienced external specialist, so you won’t be expected to manage paid advertising day to day. You will work alongside them where improvements to product feeds, landing pages and the website experience can help improve overall performance.
What You’ll Be Doing
Shopify & Ecommerce
You’ll take day-to-day ownership of our Shopify stores, including:
- Improving product pages, collections, navigation and customer journeys
- Managing products, pricing, imagery and website content
- Building and improving landing pages for key products, campaigns and launches
- Maintaining a clean, accurate and commercially effective product catalogue
- Improving onsite search, filtering and merchandising
- Working confidently with Shopify themes, sections and apps
- Making straightforward theme or front-end changes within your capability
- Identifying website issues and helping resolve them
- Reviewing sales and conversion performance to identify practical opportunities
- Supporting new product and brand launches
- Working with our Google Ads specialist on product feeds, landing pages and conversion improvements
You don’t need to be a full-stack developer, but you should be very comfortable working within Shopify. Any additional experience with Liquid, HTML or CSS would be a strong advantage, but this it isn’t essential.
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Email Marketing and Customer Journeys
You’ll help us develop email into a stronger sales and customer-retention channel. This could include:
- Planning and creating commercially focused email campaigns
- Building and improving automated customer journeys
- Developing abandoned basket, post-purchase, replenishment and re-engagement flows
- Growing and segmenting our customer database responsibly
- Reviewing performance and testing subject lines, content, timing and offers
We want email to become a consistent and useful part of our ecommerce activity, rather than something we use occasionally.
SEO and Website Insight
You’ll support the ongoing development of our organic visibility and website performance through:
- On-page SEO, including metadata and internal linking
- Improving product and collection content
- Using Google Analytics, Search Console and Microsoft Clarity to understand customer behaviour
- Identifying where customers experience friction or leave the site
- Turning data and insight into practical website improvements
We’re looking for someone who is interested in what the data is telling us and, more importantly, what we should do about it.
Social Media and Content
Social media and content are areas we would like to develop further, so there is an opportunity for someone who is excited by them to help shape our approach.
This could include:
- Creating useful content around our products, applications and projects
- Capturing product demonstrations, how-to content and new launches
- Producing simple product photography and short-form video
- Writing and publishing organic social posts
- Repurposing good content across the websites, email and social channels
We’re a practical and visual business, so we’d like someone who’s happy to get involved with the products themselves and create content rather than only working from behind a desk.
You don’t need to arrive as a social media specialist. We are more interested in finding someone with good ideas, commercial instincts and the enthusiasm to help develop this area over time.
What We’re Looking For
We’re not necessarily looking for somebody who ticks every single box, but strong Shopify experience is a must.
This means more than uploading products. You should be comfortable taking ownership of the day-to-day store environment and improving how customers browse, understand and buy products.
Ideally, you’ll have:
- Demonstrable, hands-on experience managing or materially improving a Shopify ecommerce store
- Confidence working with products, collections, navigation, themes, sections and apps
- A practical understanding of ecommerce, customer journeys and conversion
- Examples of website improvements you have identified and delivered
- The ability to investigate everyday website issues and recommend practical solutions
- Commercial awareness and an interest in what drives revenue, conversion and customer retention
- Strong attention to detail across product information, pricing and website content
- The confidence to use data and customer behaviour to decide what to work on next
- A proactive working style and the ability to complete work without continual prompting
- Clear written communication and the ability to work closely with a hands-on Managing Director and small operational team
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Experience with email marketing, onsite SEO, analytics, content creation or basic Shopify development would be useful, but you don’t need to be an expert in every area.
Most importantly, we’re looking for someone who enjoys getting involved, taking ownership of their area and helping improve things.
How We Like to Work
We're a small team, so communication and initiative are important.
You'll have plenty of autonomy within the role, along with clear priorities and support from the Managing Director.
We don't expect you to know everything, but we do value people who are willing to investigate problems, suggest ideas and take responsibility for seeing work through.
We'll have regular catch-ups to review priorities, what has been completed, what's coming next and any support or decisions you need.
The aim is to give you the space to manage your area properly while keeping everyone aligned on what matters most.
Working Pattern
This is primarily an on-site role in central Wolverhampton. Being close to the products and wider team will be important, particularly while you are learning the business and creating content.
Some flexibility can be agreed once you are established in the role.
Full-time is preferred, but we will also consider an experienced part-time candidate able to work at least 30 hours per week.
What We Offer
- A high level of autonomy and trust
- Genuine ownership of our ecommerce and digital channels
- Direct involvement in the growth of an established business
- Support from an experienced Google Ads specialist
- A varied and visual product range with plenty of scope for creative content
- Full-time or part-time working patterns considered
- Flexibility for the right person
- The opportunity for the role to develop as the business grows
- A small team where good work has a visible impact
If you have examples of relevant websites, product pages, email campaigns or content, we would be pleased to see them.
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