White Stuff
Ecommerce Trading Executive
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White Stuff
White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women’s and men’s clothing as well as beautiful accessories and homeware. Our original prints (all designed in-house), intricate details, and considered design touches reflect our personality and make us subtly distinctive.
Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented, and like-minded, and we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels.
Who you are:
- A confident and knowledgeable leader, with an entrepreneurial spirit.
- Ambitious, positive, and energetic with a passion to succeed.
- Proven record of driving growth through trading and operational efficiency.
- A commercially minded strategic thinker with strong analytical skills.
- A team player, holding a pivotable role within the trading team.
- Proactive, adaptable, and comfortable managing change in a fast-paced retail environment.
Primary objective of the job:
The e-Commerce Trading Executive is responsible for actively managing and optimising all site content to deliver the best possible customer experience and support trading performance across all channels. Working closely with the Digital Marketing, Digital Optimisation, and wider eCommerce teams, the role exists to maximise conversion, elevate customer experience, and drive profitable growth. This is a commercially led role that sits at the heart of the Ecommerce team.
What you’ll be doing:
Trading & site management
- Actively manage the trading calendar to ensure all updates are briefed in on time.
- Coordinate new campaign and product launches, working closely with the Marketing and Product teams.
- Lead and coordinate major seasonal site transitions, including content briefing, content loading, navigation restructuring, PLP optimisation, category re-mapping, and implementation of seasonal trading strategies.
- Build and maintain homepages and landing pages to support trading priorities and campaign launches.
- Continuously check the site to deliver the best possible customer experience.
- Test and sign off on the staging site.
- Test promotions before going live.
- Be available for on-site checks ahead of key launches and promotions, including outside standard hours where required, with time off in lieu given in return.
- Check MD pricing has been uploaded and scheduled for Sale launch.
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Merchandising & content
- Organise merchandised categories and influence visual merchandising.
- Use merchandising tools to create category pages, including content mapping, copy implementation, and product curation, in collaboration with the digital marketing team.
- Utilise conversion optimisation tools to improve key web metrics, including revenue/demand.
- Plan, build, and maintain site navigation structures and taxonomy to improve discoverability and the customer journey.
- Optimise on-site search.
- Work with the creative team to use the best imagery, and flag imagery issues with the imagery team to support reshoot requirements and maintain tracking.
Performance & optimisation
- Review product and asset performance to influence the briefs.
- Monitor the competition and report on ideas.
- Suggest A/B tests to maximise performance.
- Own day-to-day management of outfitting tool, including performance monitoring and quality assurance.
- Maintain and optimise returns tracking pages.
- Maintain product review groupings.
Email & operational
- Recommend products to be used on emails and check links before approval.
- Email engine configuration.
- Update and maintain terms and conditions.
Team & ad-hoc
- Work closely with the rest of the e-Commerce team to support all trading activity across all channels.
- Support the rest of the e-Commerce team with ad-hoc projects.
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What you’ll need:
- Proven experience in an Ecommerce trading role, ideally within fashion, lifestyle, or retail.
- Strong commercial acumen with a track record of delivering against demand and revenue targets.
- Experience reporting on Ecommerce KPIs including conversion, AOV, sessions, demand, and margin.
- Solid understanding of on-site merchandising, including algorithm-based and manual rules.
- Experience working cross-functionally with digital marketing, optimisation teams, creative, and buying/merchandising teams.
- Ability to demonstrate commercial awareness with an understanding of consumer trends and competitors.
- Strong analytical and numerical skills, with confidence using data to drive decisions.
- Excellent relationship-building and negotiation skills.
- Highly organised, collaborative, and commercially focused.
What we will offer you:
As an Ecommerce Trading Executive at White Stuff, you will be entitled to an array of great benefits, some of which include:
- Hybrid working. 3 days per week in our head office, Oval.
- Annual bonus opportunity.
- 25 days holiday per annum plus Bank Holidays.
- 2 extra (paid!) days off per year to volunteer in the local community.
- 50% discount.
- Subsidised BUPA Dental Insurance.
- Healthcare cash plan and Life Assurance.
- Interest-free season ticket loan.
- Pension Contribution.
We are committed to creating an environment where we can all be proud to work and be ourselves. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age.
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