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eCommerce Trading Manager - D2C
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Ecommerce Manager – D2C & TikTok Shop
West of London | Hybrid (3 days in office)
We're partnering with a fast-growing consumer brand to find an Ecommerce Manager to own and grow their direct-to-consumer channels.
This is a hands-on, commercially focused role with full ownership of the brand's D2C website and TikTok Shop. You'll drive revenue, customer acquisition, and retention across both channels, and play a key part in shaping the business's digital growth strategy.
The Role
- Own the end-to-end performance of the D2C website, including trading, merchandising, promotions, CRO, and site development
- Lead and scale the TikTok Shop channel, including product listings, campaigns, live shopping, affiliate and creator partnerships, and Shop Ads
- Set channel strategy and deliver against revenue, margin, and growth targets
- Analyse performance data and customer insights to identify opportunities and optimise the customer journey
- Manage the D2C trading calendar and work closely with marketing, brand, operations, and finance teams
- Oversee relationships with agencies, app partners, and platform contacts
- Report on channel KPIs to senior stakeholders
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About You
- Proven experience managing a Shopify D2C store with significant revenue responsibility
- Hands-on experience running and growing a TikTok Shop, ideally within FMCG, health, wellness, or beauty
- Strong commercial acumen with a track record of driving growth and hitting targets
- Confident using data and analytics tools (GA4, Shopify analytics, TikTok Seller Centre) to make decisions
- Solid understanding of CRO, CRM/retention, and paid social within an ecommerce context
- Experience managing agencies and working with cross-functional stakeholders
- Proactive and adaptable, comfortable in a fast-paced, high-growth environment
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What's on Offer
- Hybrid working – 3 days per week in the office
- Strong bonus scheme
- Full ownership of key growth channels with real scope to shape strategy
- The opportunity to make a visible impact in a growing business
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