White Stuff
Ecommerce Trading Manager
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About White Stuff
White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women’s and men’s clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive.
Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented and like-minded and we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels.
Who You Are
- A confident and knowledgeable leader, with an entrepreneurial spirit.
- Ambitious, positive, and energetic with a passion to succeed.
- Proven record of driving growth through trading and operational efficiency.
- A commercially minded strategic thinker with strong analytical skills.
- A team player, holding a pivotable role within the trading team.
- Proactive, adaptable, and comfortable managing change in a fast-paced retail environment.
Primary Objective of the Job
The Ecommerce Trading Manager is responsible for delivering budgeted demand through the day-to-day trading of all White Stuff websites. Working closely with the Digital Marketing, Digital Optimisation, and wider eCommerce teams, the role exists to maximise conversion, elevate customer experience, and drive profitable growth.
This is a commercially led role that sits at the heart of the Ecommerce team. The Ecommerce Trading Manager translates trading data and customer insight into clear actions—ensuring the right product is in front of the right customer at the right time, and that on-site activity is always aligned to the wider business priorities.
What You’ll Be Doing
- Own the weekly and seasonal trading plan, reacting to performance with timely interventions across product, pricing, and on-site activity.
- Develop the daily phasing of the budget across all KPIs.
- Report on daily, weekly, and monthly performance, providing clear commentary and insight for the wider business.
- Issue revised forecasts on an ongoing basis and share unit forecasts with the DC.
- Monitor competitor activity and on-site trends, bringing actionable recommendations to the wider team.
- Partner with the Digital Marketing Manager to ensure campaign activity is aligned to trading priorities and stock availability.
- Work with the Digital Optimisation Manager to build and prioritise the on-site testing roadmap, using trading insight to inform hypotheses.
- Liaise with the Buying & Merchandising team to understand the range and priorities in terms of trading the stock.
- Work with the creative team to keep all assets updated and fresh while prioritising commercial opportunities.
- Work closely with the data and imagery team to ensure all websites are kept up-to-date and new products launch on time.
- Work with the Customer team to achieve customer acquisition and retention targets.
- Develop the merchandising strategy, mixing visual merchandising and algorithm-based rules to deliver the best product presentation while increasing product views and demand.
- Monitor and optimise on-site search results.
- Monitor product reviews and adjust product presentation accordingly.
- Optimise product recommendations to increase basket size.
- Analyse returns data to inform product presentation and flag issues to Buying and Merchandising teams.
- Manage the trading calendar, working cross-functionally to ensure timely and effective execution.
- Lead the online trading team to ensure perfect execution across all channels and websites.
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What You’ll Need
- Proven experience in an Ecommerce trading or management role, ideally within fashion, lifestyle, or retail.
- Strong commercial acumen with a track record of delivering against demand and revenue targets.
- Experience owning and reporting on Ecommerce KPIs including conversion, AOV, sessions, demand, and margin.
- Solid understanding of on-site merchandising, including algorithm-based and manual rules.
- Experience working cross-functionally with digital marketing, optimisation teams, creative, and buying/merchandising teams.
- Confidence with web analytics tools such as Google Analytics or equivalent.
- Experience managing a team, with the ability to develop and coach others.
- Strong communication skills—able to present trading performance clearly to senior stakeholders.
- Ability to demonstrate commercial awareness with an understanding of consumer trends and competitors.
- Strong analytical and numerical skills, with confidence using data to drive decisions.
- Excellent relationship-building and negotiation skills.
- Highly organised, collaborative, and commercially focused.
- Be available for on-site checks ahead of key launches and promotions, including outside standard hours where required, with time off in lieu given in return.
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What We Will Offer You
As an Ecommerce Trading Manager at White Stuff, you will be entitled to an array of great benefits, some of which include:
- Hybrid working
- Quarterly/Annual bonus opportunity
- 25 days holiday per annum plus Bank Holidays
- 2 extra (paid!) days off per year to volunteer in the local community
- 50% discount
- Subsidised BUPA Dental Insurance
- Healthcare cash plan and Life Assurance
- Interest-free season ticket loan
- Pension Contribution
We are committed to creating an environment where we can all be proud to work and be ourselves. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age.
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