Pubity Group Ltd
Editor
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Pubity has built one of the largest social audiences in the world by sourcing and curating news, culture, entertainment, and the conversations shaping the internet. Now we are building an original editorial operation around that audience, with a focus on original reporting and stories that matter.
The Editor will help shape what news at Pubity looks like, from the stories we cover and originate to how we tell them across social and owned platforms. You'll develop original news stories and formats, work with sources and contributors, and help build the editorial standards and systems needed to support them.
We want someone who understands what makes people stop, care, and share, but who also brings the editorial judgment and journalistic standards to create something credible and lasting. It's an opportunity to help build a new editorial function with a huge audience from day one.
About the Role
Editorial Strategy & News Agenda
- Contribute to Pubity's editorial proposition across news, culture, entertainment, internet trends, and the stories shaping our audience's lives.
- Help shape the daily news agenda, deciding which stories matter to our audience, where Pubity has something distinctive to add, and what we should leave alone.
- Develop and apply an editorial voice and approach that makes complicated or fast-moving stories accessible, interesting, and native to the way younger audiences consume news.
- Spot emerging stories and conversations early, combining strong editorial instinct with an understanding of what travels across social platforms.
Original Reporting & Editorial Development
- Develop original reporting that moves Pubity beyond aggregation, from finding original angles and interviewing sources to breaking stories and securing exclusives.
- Develop repeatable editorial formats and franchises across explainers, interviews, recurring features, and other forms of storytelling.
- Apply the sourcing, verification, attribution, fact-checking, corrections, and editorial standards required for a credible global news operation.
- Build relationships with reporters, contributors, experts, and sources that give Pubity access to stories and perspectives others don't have.
Newsletters, Web & Owned Audience
- Contribute to the launch and development of Pubity's first flagship newsletter and/or web proposition, helping shape its editorial purpose, format, voice, and cadence.
- Create newsletter content that people actively choose to read, rather than simply another distribution channel for existing social content.
- Help turn Pubity's existing social reach into a meaningful owned audience and direct relationship with readers.
- Use learnings from the newsletter and owned platforms to help identify editorial products and opportunities that could have a life beyond social.
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Team Leadership
- Support the development of the editorial team as the function grows, working closely with the Managing Editor and other editorial leads.
- Set a high editorial bar and contribute to an environment where reporters and editors can move quickly, take smart risks, and develop.
- Follow and help improve clear workflows for commissioning, editing, publishing, and reacting to breaking news across time zones.
- Support and mentor colleagues, sharing editorial knowledge and helping raise the quality of the work across the team.
Audience, Social & Cross-Functional Delivery
- Work closely with Pubity's social teams to make original journalism work natively on Instagram and other platforms without sacrificing context, accuracy, or quality.
- Use audience and performance data to understand what resonates, refine coverage, and inform decisions about where to invest more editorial resource.
- Partner across Video, Creative, Data & Measurement, Product, and Commercial so the editorial function benefits from the scale and expertise already inside Pubity Group.
- Contribute to how original journalism can play a role across the wider Pubity ecosystem as the function proves itself and grows.
About You
- Experience in journalism or digital media, with a track record as an editor, senior journalist, reporter, or equivalent.
- Strong news judgment and a track record of identifying stories, angles, and conversations that resonate with audiences.
- Direct experience developing and editing original reporting, including working with reporters, contributors, and sources.
- Excellent writing, editing, and headline skills, with the ability to make complex stories clear, concise, and compelling.
- A strong understanding of how news and culture travel across Instagram, TikTok, and the wider social internet.
- Experience contributing to or developing an editorial product, vertical, desk, or team.
- Strong knowledge of journalistic standards, including sourcing, verification, attribution, corrections, and media ethics.
- Confidence reading audience and performance data without allowing it to replace editorial judgment.
- The ability to work both strategically and hands-on, from developing stories and formats to making decisions on headlines and breaking news when needed.
- Comfortable moving between a breaking story in the morning, editing a newsletter in the afternoon, and developing stories and formats for the weeks ahead.
- Moves quickly without compromising accuracy or editorial standards.
- Combines strong opinions and editorial instincts with the willingness to change course when the audience, reporting, or data says otherwise.
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Nice to Have
- Experience at a social-first or digital-native news, media, or culture brand.
- Experience launching or contributing to a successful newsletter or other owned editorial product.
- Experience contributing to a new editorial desk, vertical, publication, or newsroom function from the ground up.
- Existing relationships with journalists, contributors, creators, and sources in the UK and/or US.
- Experience working across both US and UK news cycles or for a global publication.
- Experience developing editorial franchises that have successfully moved between written, social, video, and other formats.
What Good Looks Like
- Pubity is regularly originating stories rather than only responding to stories that already exist.
- Original reporting is generating meaningful audience engagement and beginning to be cited, shared, and picked up beyond Pubity's own channels.
- A flagship Pubity newsletter is live, growing, and developing a direct relationship with an audience beyond social platforms.
- Strong editorial standards and workflows are being followed without slowing down the speed that makes Pubity successful.
- Editorial formats and franchises are being developed across explainers, interviews, recurring features, and other forms of storytelling.
- The quality and consistency of Pubity's original journalism is visibly growing.
We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As a leading Gen-Z social publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard.
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