The Role

The Editorial Lead at Collecting Cars and Collecting.com is a key role across both functions as Content is how an enthusiast brand earns the right to be trusted with someone's most valuable objects and assets. Strategic ownership of content has until now been spread informally across the team; this role consolidates it, and becomes the single editorial standard and the single point of accountability.

We're all about getting great watches and cars consigned. So the content that matters most to this business is not always the content that gets the most views. It is the content that convinces a collector to sell with us rather than somewhere else, and the listing content that makes a buyer bid with confidence.

Responsibilities

• Design and execute an editorial roadmap for both Collecting Cars and Collecting.com, ensuring a distinct yet cohesive brand voice across automotive, watches, and luxury passion assets
• Build and maintain an operational, multi-channel editorial calendar
• Ensure high production standards while maintaining reliable publishing cadences across all formats
• Set high benchmark standards for overall production and build and improve internal video capabilities, equipment setups, and workflows
• Elevate the visual and narrative quality of live auction listings across photography, hero imagery, and vehicle/watch descriptions
• Develop and maintain video templates and guidelines for consignor-led walkthroughs, cold starts, driving clips, and condition reports to maximise auction engagement and trust
• Lead, mentor, and direct a small, agile team of internal creators
• Maintain active relationships with top automotive and watch creators, journalists, influencers, and industry figures for strategic collaborations and cross-promotions
• Establish clear KPIs across view counts, engagement, watch time, and conversion support, providing regular coaching to ensure team growth