• Work closely with the product team leaders and managers to ensure efficient production and high-quality resources.

Brand Positioning and Promotion

• Manage key partnerships and accreditations for the MENA category, making sure we’re hitting all the right notes and giving educators the assurance that our content is top quality.
• Influence the market by promoting our content through thought leadership. Stay on top of market trends and make sure we're always in a strong position.
• Communicate and advertise content lines through weekly newsletters in all Arabic-speaking countries and through social channels.
• Develop and execute marketing plans and campaigns to promote category products.
• Collaborate with the marketing and international teams to create compelling content and messaging.
• Ensure consistent brand positioning and messaging across all channels.
• Be a thought leader in your area.
• Manage strong partnerships and resource accreditation where appropriate.

Sales Support and Collaboration

• Work with the sales team to provide category insights and support sales strategies.
• Develop sales tools and materials to aid in the effective promotion of category products.
• Conduct training sessions for sales teams to enhance product knowledge.

What You’ll Need to Succeed

Success in this role requires a strong blend of strategic thinking, market and consumer insight, and leadership and influence to drive impactful decisions. You will need financial acumen, creativity and innovation, and a results-driven mindset to successfully navigate and expand our MENA region educational product category.

You’ll Bring a Combination Of The Following

• A Bachelor Degree in Education or a Relevant Subject Area (i.e. Arabic Language, English/Arabic Translation, Marketing etc).
• 5+ years of experience in brand management, category management, or a related role.
• Fluency in Arabic: Native or bilingual fluency in Arabic (written and spoken) to effectively engage with regional markets, stakeholders, and educational content.
• Proven track record of developing and executing successful category strategies.
• Strong analytical skills with the ability to interpret complex data and market trends.
• Excellent communication and presentation skills.
• Ability to work collaboratively with cross-functional teams.
• Proficiency in Microsoft Office Suite and relevant marketing software/tools.
• Highly organised with strong project management skills.

How We’ll Look After You

• Enjoy 33 days of paid time off per year (pro-rata), plus watch your holiday bank grow the longer you stay with us.
• The Ultimate "Me" Day. An extra, fully paid day off dedicated entirely to you. Sleep in, binge a show, or hit the spa. No justification needed, just pure self-care.
• Want to change the world? We’ll foot the bill. Take a fully paid day every year to champion a cause close to your heart.
• Keep your money in your pocket as we give you access to a Westfield Health cash plan. Claim back cash on everyday healthcare like dentist visits, eye care, and physio.
• Big life moments deserve big support. We’ve got you covered with enhanced pay for maternity, paternity, and adoption leave.
• We’re investing in your tomorrow. Secure your future with our boosted pension contributions and total peace of mind through generous life insurance.
• Unleash a world of learning and fun! Get full, complimentary access to Twinkl for you and your family.

Apply Now

If you’re excited by the opportunity to help shape and support an evolving international educational market while partnering with passionate, purpose-driven teams, we’d love to hear from you. Apply now with your CV and a brief cover letter.

About Us

Who are we and what do we do?

At Twinkl, we believe every child deserves to feel loved, supported, and inspired to learn. Created by experienced educators for educators, our mission is simple: to help those who teach by transforming lives through education.

Trusted by teaching communities worldwide, Twinkl provides instant access to an award-winning library of over 1 million digital and printable resources. Supporting learners from birth through secondary education, our collection spans everything from daily lesson planning and assessments to leadership and wellbeing tools.

We evolve alongside the classroom, adding fresh content daily. And if you can't find exactly what you need? Just ask. Our world-class customer service team will create bespoke resources just for you, allowing you to focus on what matters most: inspiring your learners.

Whoever you are, whatever you teach, Twinkl is here for you!