Twinkl Educational Publishing
Education Content Manager - MENA Region
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Location: Fully remote, UK
Annual Salary: Starting salary of £33k - 43k per annum
Contract: Temporary, 12-month contract
Job Summary
You will be a thought leader in your field, with strong experience and expertise in your area. The Education Content Manager will be responsible for overseeing and managing the performance of specific Education Product categories within the Twinkl Brand. This role involves developing and executing category strategies, driving growth, and ensuring the alignment of brand goals with market opportunities. The ideal candidate will possess a strong analytical mindset, a deep understanding of market trends, and a passion for brand management. You will identify opportunities, prioritise resources and work closely with international teams, marketing and the schools team to communicate and sell your category of content.
This role is perfect for you if…
- You're a strategic thinker with a deep understanding of your subject area.
- You excel at driving growth and improving performance through data-driven decisions.
- You build strong, lasting relationships with stakeholders and partners, making an impact.
Key Responsibilities
Category Strategy Development
- Work with ECLs to develop and implement comprehensive narrow category strategies that connect our educational content and ensure everything links together smoothly and aligns with overall brand objectives and market trends.
- Identify growth opportunities and create plans to capitalise on them.
- Collaborate with cross-functional teams to ensure cohesive strategy execution.
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Market Analysis
- Conduct thorough market research and competitive analysis to identify trends, opportunities, and potential risks.
- Analyse sales data, consumer behaviour, and market dynamics to inform category strategies.
- Monitor industry developments and adjust strategies accordingly.
Product Management
- Work closely with the product team leaders and managers to ensure efficient production and high-quality resources.
Brand Positioning And Promotion
- Manage key partnerships and accreditations for the category, making sure we’re hitting all the right notes and giving educators the assurance that our content is top quality.
- Influence the market by promoting our content through thought leadership. Stay on top of market trends and make sure we're always in a strong position.
- Communicate and advertise content lines through weekly newsletters in all Arabic-speaking countries and through social channels.
- Develop and execute marketing plans and campaigns to promote category products.
- Collaborate with the marketing and international teams to create compelling content and messaging.
- Ensure consistent brand positioning and messaging across all channels.
- Be a thought leader in your area
- Manage strong partnerships and resource accreditation where appropriate.
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Sales Support And Collaboration
- Work with the sales team to provide category insights and support sales strategies.
- Develop sales tools and materials to aid in the effective promotion of category products.
- Conduct training sessions for sales teams to enhance product knowledge.
Qualifications
- Bachelor Degree in Education/Subject Area
- 5+ years of experience in brand management, category management, or a related role.
- Proven track record of developing and executing successful category strategies.
- Strong analytical skills with the ability to interpret complex data and market trends.
- Excellent communication and presentation skills.
- Ability to work collaboratively with cross-functional teams.
- Proficiency in Microsoft Office Suite and relevant marketing software/tools.
- Highly organised with strong project management skills.
Key Competencies
- Strategic Thinking
- Market and Consumer Insight
- Leadership and Influence
- Financial Acumen
- Creativity and Innovation
- Results-Driven
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