Connecting Education
Educational Toys/Retail Sales Executive
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Are you an experienced sales professional in toys or retail, looking for the chance to build something of your own? Interested in STEM and hands-on learning? Want the opportunity to launch, and eventually lead, the UK toy retail operations of a successful international business? This might be the role for you!
The company Our client is a STEM education company headquartered in the EU, built around a proprietary snap-fit construction system. It was created by an engineer-turned-teacher, after watching his students struggle to turn engineering ideas into working models – a problem that still drives the company's mission today: turning curiosity into confidence, and imagination into invention.
The company now operates in 50+ countries, across two divisions:
- Toy Retail: Age-tiered construction kits – from Junior (3+) through to Professional (12+) – plus robotics, programmable controllers and companion software including 3D Builder and a programming platform.
- STEM Education: Robotics, STEM and makerspace equipment, software and teacher curriculum for schools from preschool through to secondary.
This role sits within the Toy Retail division and is one of the company's first hires in the UK. They're about to launch two exciting new licensed ranges into the UK toy market: Science Museum and Natural History Museum construction toys.
The role You will lead the launch and expansion of the toy retail side of the business – building the toy retail channel from scratch, including introducing the company's newly licensed Science Museum and Natural History Museum ranges to UK retail buyers.
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This is a home-based, highly market-facing role: opening new doors, running customer visits and online presentations, developing accounts, and following opportunities through to implementation. It's also part project/account management – coordinating with the international team on logistics, installations and external contractors. They need someone who takes ownership of the UK market, not just someone who sells into it.
Day-to-day includes:
- Identifying, opening and managing new accounts across UK toy retailers, wholesalers and buying groups
- Introducing the new Science Museum and Natural History Museum ranges to retail buyers
- Running customer visits, online presentations and trade-show representation
- Managing projects through to implementation – coordinating logistics, installations and external contractors with the international team
- Identifying and nurturing new business opportunities, using your own network and beyond
The company is passionate about turning curiosity into confidence and imagination into invention. As Toys/Retail Sales Executive, you'll have real autonomy to build a market from the ground up, backed by an entrepreneurial, direct and results-oriented leadership style – considerable freedom, paired with high expectations.
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The package
- Opportunity to launch and grow the UK toy retail operations for a successful international business, with a clear path to UK Country Manager
- £40,000–£50,000 base salary, depending on experience/network
- Uncapped sales commission
- Annual KPI bonus up to 20% of salary
- Laptop
- Car/travel allowance
- Initially a 12-month contract, renewable based on mutual success
- Travel to the company’s EU headquarters approximately once every 2–3 months, fully covered, plus UK/international customer and trade-show travel
To be successful…
- Strong, current relationships with UK toy retailers, wholesalers and buying groups – essential
- A track record of personally opening and managing major retail accounts
- Entrepreneurial and hands-on – this is a sales-building role, not a team-management one
- The drive to open new doors independently, not just follow up on leads you’re given
- Strong project/account management skills – persistence and follow-through after the sale matters as much as winning it
Ideal, but not essential…
- Experience with licensed or branded toy ranges
- Relevant experience in STEM/education products is a plus, though not required for this role
Apply! If you're a driven, entrepreneurial sales professional ready to build, and eventually lead, the UK toy retail operation for a growing international brand, apply now!
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