ITV
Effectiveness Manager, Media
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Workplace: White City, London - 2 days a week in the office
The Role
We are looking for a proactive, detail-oriented, do-er to act as the guardian of our measurement framework and the engine behind its operations. In this role, you will have the opportunity to champion our sources of truth as well as plan, lead, and unify the cross-channel delivery of test & learn agendas.
Sitting at the intersection of our media channel leads and our analytics specialists, you will ensure our Marketing Mix Models (MMM) are fed with the right data and that our Test & Learn ideas are translated into rigorous, actionable experiments.
Main Responsibilities
MMM Operations
- As the primary point of contact for all data sharing and queries from MMM partners, you will manage a timely process of gathering, cleaning, and formatting media delivery and performance data for our econometric models.
- Accuracy & Quality Assurance: Ensuring all shared data is accurately formatted and reflects the reality of our media activity across all platforms.
- Performance Interpretation and storytelling: Assist in interpreting model results, helping to translate statistical outputs into a clear story focused on which channels are under-performing, and where the opportunity for growth lies.
- Agency partner: Maintain regular contact with our econometrics agency partners. In this position, you will manage the flow of requests, ensure adherence to briefs, and interrogate recommendations where necessary. Internally, you will champion their work and ensure engagement with the output.
- Evolution and innovation: To maximize the impact and effectiveness of our model, you will consider opportunities to further improve the data feed. By maintaining knowledge of industry best practice, and building a strong relationship with relevant contacts, you will have the opportunity to maximize the impact of MMM throughout the wider business.
Experimentation Rollout
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- In collaboration with channel managers, you will manage the measurement framework and experimentation roadmap. In which we will detail our test and learn priorities that you will spearhead as the year goes on.
- Learning Prioritisation: Own the rollout of the experimentation and measurement roadmap. Ensuring the tests deemed most important are executed in timely and rigorous manners.
- The "Knowledge Bank": Maintain the central test & learn log. Documenting every outcome, and sharing those with wider stakeholders to ensure that learnings are actively used to ameliorate media plans.
- Technical Translation: Collaborate with specialists and analysts to take ambitious ideas from Channel Leads (owned and paid), and translate them into technical briefs for specialists to build.
- Initiative Support: Design and set up cross-channel Test & Learn initiatives, including A/B testing, Meta/Google Lift studies, and regional Geo-tests across both owned and paid media.
Skills You’ll Need (Minimum Criteria)
- Have demonstrable experience within a media business. Either agency (Data/Analytics/Planning/ Transformation) or an in-house effectiveness operations role.
- Experience with both paid and owned media with an ability to evidence the nuances in their measurement challenges.
- Proven experience working across multiple media channels.
- Proven experience working with Marketing Mix Modeling, Multi-Touch Attribution, and Incrementality Testing.
- Familiarity with the “plumbing” of measurement - how pixels, APIs, and Clean Rooms function to collect data.
- Experience managing relationships with third-party measurement partners.
Other Things We’re Looking For (Key Criteria)
- You will be detail-oriented - That could manifest in being able to spot errors that others may overlook, or to ensure excellence in every data sheet you share.
- You are highly organized and capable of managing multiple workstreams between different teams with competing deadlines.
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Your Work Matters to Millions.
Shaping culture is in the DNA of ITV. So, it’s not surprising that you’ll find us in every home in the UK, our productions are famous all over the world, and we’re at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment. With opportunities to learn, to grow, and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people.
Come develop your skills, change TV, and the course of your career. Don’t just watch it. Be part of it. Join ITV.
ITV is for everyone.
ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage* (minimum criteria above).
We're happy to discuss any support/personalization you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com.
There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.
Find out more about applying with a disability [https://careers.itv.com/blog/joining-itv-with-a-disability].
Because those who make an impact deserve to be rewarded for it.
ITV offers some great rewards and benefits including:
- Flexible working with a range of options to suit everyone
- Generous holiday allowance, plus you can buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn - with an opportunity to buy ITV shares
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
More about our benefits [https://careers.itv.com/life-at-itv/the-benefits]
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