inlights.io
Email Designer & Developer
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Email Designer & Developer
Inlights.io – Manchester (Hybrid: 2 days in studio, 3 days WFH)
Design and build personalised email campaigns for some of the UK’s biggest brands.
About Inlights
Inlights is a Manchester-based email agency specialising in personalised email experiences. We turn customer data into personalised images, animations and campaign assets, built specifically for email and CRM.
Our work appears in inboxes for brands including Dr. Martens, Hotel Chocolat, Manchester United, Omaze, Halfords and Boden, reaching millions of customers globally.
The Role
We’re looking for an Email Designer & Developer who can both design emails and build them in HTML. This is a hands-on role, and the HTML side is just as important as the design side.
Initially, the focus will be on templating and HTML email builds. Over time, as you get up to speed, you’ll start taking ownership of straightforward builds from brief through to delivery. We’d expect you to be comfortable handling those builds independently once you know our processes, with support available when it’s needed.
You do not need experience in every platform we use. You should have worked in at least one ESP (Klaviyo, Emarsys, Ometria, Salesforce, Braze etc) and be comfortable learning others.
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What You’ll Be Doing
- Building HTML emails using table-based layouts across a range of ESPs
- Designing email layouts, campaign assets and production-ready email creative across multiple clients and brands
- Creating personalised hero images and name-in-scene visuals in Photoshop including animated GIFs optimised for email clients
- Uploading, editing and testing campaigns in different ESP environments
- Checking emails for rendering, links, spelling, layout issues and brand consistency
- Adapting designs to fit different brand guidelines across a varied client base
- Making amends based on feedback while keeping work accurate and on-brand
Skills & Experience
Essential
- Experience designing emails or digital campaign assets.
- Working knowledge of HTML email development, specifically table-based layouts and email client constraints.
- Experience using at least one ESP, such as Klaviyo, Mailchimp, Emarsys, Ometria or similar.
- Strong Photoshop skills with the ability to create animated GIFs.
- A portfolio showing email work, digital design work or HTML email builds.
- Good attention to detail across layout, typography, links, QA and brand consistency.
Nice to Have
- Experience using Figma
- Knowledge of smart objects and actions in Photoshop
- Familiarity with block based or basic templating logic in ESPs
- Any exposure to personalisation or dynamic content in email
- Agency experience or experience working across more than one brand
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Experience Level
We’re not expecting someone who knows everything, but we do need someone with real hands-on experience of designing and coding emails. We care more about what you’ve actually built than how long you’ve been doing it.
What This Role Is Not
This is not a senior creative strategy role. You won’t be leading brand decisions or owning client relationships from day one.
It is also not a pure design role. You’ll need to be comfortable building emails in HTML, testing them and working inside different ESPs.
You do not need experience with our internal personalisation tools. That’s something you’ll learn on the job once you’re up to speed with the core templating and build work.
Working at Inlights
- Hybrid: 2 days in our Manchester studio, 3 days working from home
- Close-knit team
- Your work will be seen in real inboxes, for real brands
- More responsibility as you grow into the role
- Opportunity to develop specialist skills in email design, HTML development and personalised image production
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
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