Success comes from technical precision, speed, and reliability—ensuring audiences receive the right messages at the right time, registration systems sync flawlessly, and every activation is delivered on time.

Key Responsibilities

Scope and Deliverables

• Build and configure RSVP, nomination, and registration flows for flagship and regional events.
• Manage multiple concurrent registration sites and related workflows.
• Set up and QA full communication suites: Save the Date, Invite, Reminders, Confirmations, Rejections, and Follow-ups.
• Asset Readiness & Gatekeeping: Ensuring all images, copy, and icons are 100% collected and finalized before development starts, eliminating the 1-2 hour delays we face chasing missing assets.
• Naming Conventions & Drive File Hygiene: Enforcing strict naming structures and organizing campaign files cleanly in Google Drive so nothing gets lost.
• Maintain and enhance internal activation tools built on Google Apps Script.
• Implement automation improvements and fix bugs to streamline data handling between platforms.
• Execute updates to HTML templates, components, and triggers.
• Raw Coding & Local HTML Adjustments: Building out the foundational HTML and handling local market layout variations.
• Direct Platform Deployment: Importing code, configuring settings, and launching campaigns directly inside internal tools.
• Live QA & Testing: Triggering internal test emails, checking live links, and debugging platform-specific rendering issues.
• Validate that data syncs accurately between internal booking systems, external RSVP tools, and emails.
• Conduct pre-launch and post-event checks to ensure all data reconciles correctly.
• Support post-event data close-out documentation and handoffs for performance tracking.
• Workflow & Segmentation Planning: Assisting with mapping out workflow steps, documenting processes, and setting up campaign logic outside of internal tools.
• Prepare and test on-the-day systems for events, including accreditation and check-in tools.
• Troubleshoot live activation or data integration issues in collaboration with event operations and vendor teams.
• Identify repeatable workflows and automate where possible to reduce manual setup time.
• Maintain clear documentation of activation builds, templates, and change logs.
• Pre-Flight Link QA & UTMs: Building destination URLs, ensuring proper UTM parameter tagging, and validating all redirects in our tracking sheets before deployment.
• Design Liaison & Asset Slicing: Working directly with Hinata and Mari to verify that Figma designs are technically feasible for email, and slicing/exporting web-ready images.

Collaboration & Stakeholder Management

• Coordinate with Google Marketing, data analysts, and account managers for approvals and status alignment.
• Serve as the operational interface between strategy, audience data, and onsite readiness teams.
• Supporting all the CoE Dev roles with holiday coverage.

Skills, Knowledge & Expertise

Requirements

• 6+ years of experience in email development and operations within large-scale marketing organizations.
• Proven experience in email campaign development using HTML, CSS, and dynamic content logic.
• Familiarity with enterprise email platforms (Gamma or GNP experience advantageous).
• Experience with data integrations, audience segmentation, and tagging frameworks.
• Strong understanding of email QA processes and deliverability considerations.
• Knowledge of GDPR and data privacy standards for compliant audience handling.

Soft Skills

• Exceptional attention to detail and commitment to error-free deployments.
• Excellent communication and collaboration skills across technical and non-technical stakeholders.
• Highly organized, comfortable managing multiple concurrent projects.
• Curious, proactive, and passionate about process optimization.