Leigh Day
Email Marketing Assistant
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Overall purpose of the role
To support and assist in delivering the Group Claims email marketing and communication campaigns, while working with the wider marketing teams as part of a market leading multi-channel client acquisition, conversion, and retention strategy.
Main Duties And Responsibilities
- Work closely with the Group Claims Marketing team to plan and deliver data driven, client friendly and ‘on brand' email campaigns
- Produce regular email campaigns for distribution to different client groups in a timely manner
- Produce engaging email content with clear calls to action
- Produce regular reports on email campaign effectiveness
- Regular analysis, review and optimisation of email campaigns, including:
- Segmenting data
- A/B testing
- Open rates
- Click through rates
Other Responsibilities
- To maintain a flexible approach whilst assisting in implementing group claims campaign plans
- Working collaboratively across wider marketing teams
- Working collaboratively with various Group Claims legal teams
- Any other tasks that might from time to time be required
- Assisting in data management on group claims
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Person specification
Essential
- Genuine interest to work with a leading claimant law firm, and passionate about providing access to justice to all
- Experience working with email marketing/ CRM systems
- Experience creating engaging email marketing campaigns
- An understanding of customer journey, retention, acquisition, and engagement strategies
- Ability to communicate accurately, clearly, and concisely, in writing and verbally
- Excellent attention to detail and strong organisational skills
- Experience of working within a busy environment, both individually and as a team
- Managing multiple projects to tight deadlines
- Experienced building close relationships with senior stakeholders and team members
- Enthusiastic and motivated to expand knowledge and responsibility
- Patient, resilient and flexible
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Desirable
- Experience using HubSpot or Dotdigital
- Experience in the legal sector, or other professional services
About Leigh Day
We are a top 100 law firm committed to claimant-only cases, ensuring that individuals have the same access to justice as the UK Government and large corporations. We're not afraid to take on difficult and challenging cases involving medical negligence, serious personal injuries, discrimination in the workplace, defective products and human rights abuses in this country and overseas.
Benefits
Our comprehensive benefits package includes:
- Hybrid working (typically 2-3 days from home for a full time worker)
- 29 days annual leave (excluding public holidays)
- Enhanced pension contributions
- Life assurance 4 x salary
- Healthcare cash plan
- Cycle to Work scheme
- Discounted gym membership
- Enhanced maternity & paternity pay
- Electric car scheme
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