The TEFL Org | World's most accredited TEFL course provider
Email Marketing Executive
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Email Marketing Executive
Department: Marketing
Reports to: Head of Brand
Location: Remote (UK-based)
Contract: Full-time, Permanent
Salary: £30,000 per year + bonuses
About Us
The TEFL Org is a leading provider of accredited TEFL (Teaching English as a Foreign Language) courses, helping people around the world gain the skills and confidence to teach English and create new opportunities. We’re an ambitious, fast-moving company with a global reach and a team that’s always looking for new ways to grow and improve.
As a certified B Corp and an Employee Ownership Trust, we’re committed to using business as a force for good and creating a workplace where our people have a genuine stake in our success.
We’re also Great Place to Work Certified™ and were named one of the UK’s Best Workplaces in Education & Training™ 2026. We’re passionate about what we do, supportive of each other and excited about where we’re going next.
Role Overview
The Email Marketing Executive will be responsible for delivering high-performing, data-led email campaigns that nurture leads, engage customers, and drive conversions across The TEFL Org’s global markets.
This is a hands-on, creative, and analytical role that combines copywriting, design coordination, and automation. You’ll manage end-to-end campaign delivery in Klaviyo (and related tools), ensuring every send is on-brand, targeted, and optimised for engagement and revenue.
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Working closely with the wider marketing and customer experience teams, you’ll play a key part in building meaningful, long-term relationships with our audience.
Key Responsibilities
- Plan, build, and deliver email marketing campaigns to support brand, acquisition, and retention goals.
- Manage the email content calendar in alignment with promotions, new courses, and marketing campaigns.
- Coordinate with the design and content teams to produce visually engaging, mobile-optimised templates.
- Write and proof compelling subject lines, body copy, and CTAs that match audience intent and campaign tone.
- Build and maintain automated email flows for lead nurturing, onboarding, and post-course engagement.
- Use segmentation, behavioural data, and engagement metrics to tailor content to different audience groups.
- Monitor deliverability and list hygiene, managing audience growth and unsubscribes in compliance with GDPR.
- Track, analyse, and report on email performance, including open rates, CTR, conversion, and revenue contribution.
- Run A/B tests to continually optimise subject lines, creative, and send times.
- Collaborate with the Marketing Campaign Manager to integrate learnings into broader campaign planning.
- Share insights regularly with key stakeholders to inform strategy and creative direction.
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Key Skills & Experience
- 2+ years’ experience in email or CRM marketing, ideally in e-commerce, education, or digital services.
- Proven experience using Klaviyo (preferred), Mailchimp, HubSpot, or similar ESP.
- Strong understanding of customer segmentation, automation, and lifecycle marketing.
- Excellent copywriting and proofreading skills with keen attention to detail.
- Confident analysing campaign data and applying insights to optimise performance.
- Understanding of GDPR and email marketing compliance requirements.
- Basic HTML/CSS skills desirable but not essential.
What We Offer
Benefits
- An Employee Ownership Trust company
- Company-wide monthly bonus scheme
- Opportunities for professional development
- Health care cash plan and 5% pension contribution
- Company events held in Scotland during the summer and Christmas
- The chance to help shape the global future of English language teaching and travel
How to apply
To apply, please send your CV and covering letter to careers@tefl.org. Please also confirm that you have the right to work in the UK. Applications via EasyApply will not be considered.
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