Forward Role Recruitment
Email Marketing Manager
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About the Role
Our client is looking for a Customer Campaign Manager to take ownership of the delivery of their customer email campaigns. This is a hands-on role for someone who likes owning a process end to end: from scheduling and build, right through to QA, approval, and post-campaign analysis.
You'll work closely with account directors to plan and build campaign strategy, and you'll report directly into the CTO, giving you real visibility and influence over how the campaign function runs and improves over time.
What You'll Be Doing
- Working with account directors to plan and build campaign strategy
- Owning the schedule for all campaigns across clients
- Building, testing, and sending campaigns, with full control of proofing, sign-off, and version control
- Using analytics, A/B testing, and post-campaign learning to continuously improve effectiveness
- Creating and maintaining QA checklists and build standards
- Managing campaigns within agreed scope, flagging additional or chargeable work where needed
- Working with data analysts and engineers on list hygiene, deliverability, and sender reputation
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What They're Looking For
- Hands-on experience delivering email campaigns via an ESP such as Dotdigital, HubSpot, Vision6, or similar
- Comfortable with project management tools such as Scoro, Monday, or Trello
- Confident working with campaign data, CSV, and Excel, including segmentation and field mapping
- Experience building, editing, and managing HTML email templates
- Experience testing email creatives across clients, and an understanding of common rendering issues
- A solid understanding of data protection and data security (PECR, GDPR)
- Well organized, self-directed, and comfortable working remotely
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Nice to Have
- Experience managing clients and campaign stakeholders directly
- Familiarity with design tools such as Photoshop, InDesign, or Figma
- Comfortable using AI tools to speed up copy, QA, and reporting
- Knowledge of email accessibility standards (alt text, semantic structure, WCAG)
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