Marshalls Garden
Email Marketing Manager
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About Marshalls Garden
Marshalls Garden has a heritage spanning more than 75 years and is a trusted name in gardening, supplying quality seeds, plants, bulbs, and garden equipment through both traditional mail order and ecommerce.
About the Role
We're looking for an experienced digital marketer with around 3-4 years' experience in email marketing, CRM, or marketing automation, ideally within retail, ecommerce, or mail order. As Email Marketing Manager, you'll own the email, SMS, and CRM strategy for Marshalls Garden, helping to grow revenue, customer engagement, retention, and our first-party customer database.
You'll be the storyteller of the brand across our CRM channels, creating engaging campaigns while developing sophisticated customer journeys, segmentation, and marketing automation.
Key Responsibilities
- Own and deliver the email, SMS, and CRM marketing strategy.
- Develop customer lifecycle strategies across acquisition, engagement, retention, and reactivation.
- Build and optimise automated customer journeys, including welcome, browse abandonment, basket abandonment, post-purchase, and win-back.
- Manage customer segmentation and personalised targeting using behavioural and transactional data.
- Own the end-to-end campaign process from briefing and build through to deployment and performance analysis.
- Analyse campaign performance, customer behaviour, and commercial results to identify growth opportunities.
- Develop CRM dashboards, reporting, and actionable weekly insights.
- Drive database growth while maintaining customer engagement, data quality, and consent.
- Work with Shopify and ecommerce data to support targeting, product selection, and campaign performance.
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You'll Bring
- 3–4 years' experience in email marketing, CRM, or marketing automation, ideally within retail, ecommerce, or mail order.
- Experience using Dot digital or similar email/CRM platforms.
- Shopify experience would be beneficial.
- Strong analytical, copywriting, and communication skills.
- Experience with Google Analytics, segmentation, and customer lifecycle marketing.
- Understanding of HTML/CSS.
- Creative, commercially focused, and highly organised.
- An interest in gardening, ecommerce, or retail would be a bonus.
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Why Join Marshalls Garden?
Join the growing digital team at Marshalls Garden, part of Westland Horticulture, and take genuine ownership of our CRM and email marketing across a trusted and much-loved gardening brand.
If you're a commercially minded CRM and Email Marketing specialist who loves turning customer data into engaging experiences and measurable results, we would love to hear from you!
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