Mail Ward
Email Marketing Manager
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Mail Ward helps Klaviyo users and email marketers protect and strengthen their sender reputation by automatically identifying and removing invalid, disposable, and undeliverable email addresses. By improving list quality, Mail Ward enables better deliverability, higher open rates, and more reliable engagement metrics. The platform is designed to streamline email hygiene workflows so marketing teams can focus on strategy and content rather than manual list maintenance. Mail Ward supports data-driven, high-performing email campaigns and empowers organizations to get more value from their marketing technology investments.
Role
The Email Marketing Manager is a full-time hybrid role based in the London Area, United Kingdom, with flexibility for part-time work from home. This role is responsible for planning, executing, and optimizing email marketing campaigns, including segmentation, automation flows, A/B testing, and performance analysis. The Email Marketing Manager will manage email marketing tools, collaborate with cross-functional teams to align campaigns with broader marketing initiatives, and ensure that sender reputation and deliverability best practices are applied consistently. Day-to-day tasks include maintaining clean and compliant mailing lists, reporting on campaign KPIs, implementing lifecycle and nurture programs, and identifying opportunities to drive lead generation and customer retention through email.
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Qualifications
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- Strong Marketing Automation skills with experience designing, implementing, and optimizing email workflows and triggers.
- Broad Marketing and Digital Marketing skills, including campaign planning, audience segmentation, and performance measurement.
- Lead Generation experience using email and related digital channels to qualify prospects and drive conversions.
- Proficiency in Customer Relationship Management (CRM) platforms and integrating email campaigns with customer data and lifecycle stages.
- Hands-on experience with email service providers (ESPs) and tools such as Klaviyo or similar platforms, including deliverability and sender reputation best practices.
- Ability to interpret analytics, build reports, and make data-informed decisions to improve campaign results.
- Excellent written communication skills and attention to detail in proofreading and QA of email content and templates.
- Experience working in a hybrid environment, demonstrating strong time management, collaboration, and self-direction.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
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