Robert Half
Email Marketing Specialist
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Email & CRM Executive | City of London | 3 Days Per Week
A high-growth professional services business is looking for an Email & CRM Executive to take ownership of their email marketing function, spanning reporting, optimisation, lead generation and segmentation.
This is a hands-on role for someone who wants full ownership of email as a channel, not just execution against someone else's brief.
Email Health & Reporting
- Own email reporting, including benchmarking and reviewing performance across engagement and deliverability health
- Report on a monthly and quarterly cycle
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Email Optimisation
- Establish and run a testing framework, including A/B testing
- Build and own the QC process for all email builds
- Build and test emails end to end
- Feed optimisation recommendations into the wider email plan and calendar
Lead Generation & Nurture
- Build emails and shape messaging hierarchy for larger lifecycle journeys, including candidate and client journeys, candidate regeneration, client win-back, and database cleanliness programmes
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Segmentation
- Audit current lists and build a new list hub
- Build segmented, personalised email communications
What you'll need
- Proven experience owning email marketing end to end
- Strong working knowledge of HubSpot
- Hands-on experience running A/B tests and building a testing framework
- Comfortable working across reporting, build and strategy, not just one lane
Details
- Location: City of London
- Working pattern: 3 days per week
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