Nesti
Email Marketing Specialist
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Nesti • Remote
We’re hiring an Email Marketing Specialist to take full ownership of email and SMS at Nesti.
This is not a role for someone who just builds a newsletter twice a week and reports open rates.
We want someone who understands ecommerce, retention and customer behaviour and can turn email into a serious revenue channel.
The Role
You’ll own the day-to-day strategy and execution across email and SMS.
That means:
- Planning and sending campaigns
- Building and improving automated flows
- Segmenting customers properly
- Writing strong copy
- Briefing design
- Testing offers, angles, subject lines and formats
- Understanding what customers buy, when they buy and what gets them to come back
- Analysing performance and deciding what we should change next
- Working closely with our paid, creative and product teams
You should always know:
- What are we sending?
- Why are we sending it?
- Who are we sending it to?
- What did it make?
- What are we testing next?
What You’ll Own
- Weekly email campaign calendar
- Klaviyo strategy and execution
- Welcome flows
- Abandoned checkout flows
- Browse abandonment
- Post-purchase flows
- Cross-sell and upsell
- Win-back
- Replenishment where relevant
- Product launch campaigns
- Sale and promotional campaigns
- Customer segmentation
- SMS campaigns
- List growth
- Deliverability
- A/B testing
- Reporting and attribution
- Continual optimisation of revenue per recipient
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You’ll also work with the wider team around:
- New product launches
- Q4 campaigns
- Customer education
- Founder-led content
- Community stories
- UGC and customer reviews
- New offers and bundles
- Turning winning paid-social angles into email campaigns
What We’re Looking For
You’ve already worked with D2C or ecommerce brands and can show that your work drove revenue.
Ideally you have:
- Strong Klaviyo experience
- Experience managing large ecommerce lists
- Excellent direct-response copywriting
- Strong understanding of lifecycle marketing
- Experience building and optimising flows
- Strong segmentation skills
- Good understanding of deliverability
- Experience with SMS marketing
- Strong commercial awareness
- Confidence analysing data rather than just reporting it
- Experience with Shopify
We care significantly more about the results you’ve produced than qualifications.
How We Work
We move quickly.
There aren’t endless approval processes or meetings about meetings.
If you think we should test something, explain why and test it.
If a flow is underperforming, fix it.
If customers are responding to a new angle, use it.
If a campaign works, understand why and build on it.
You’ll be trusted to manage your own time and workload.
That freedom comes with responsibility.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
We don’t micromanage and we don’t want to.
We want someone who takes ownership and gets things done without needing to be chased.
You’ll Probably Be Good At This If
- You think commercially
- You understand why people buy
- You can write copy that sounds like a human wrote it
- You’re comfortable with numbers
- You spot opportunities quickly
- You test constantly
- You care about revenue, not vanity metrics
- You understand that sending more emails is not the same as doing better email marketing
- You can work independently
- You move fast
- You have high standards
What Success Looks Like
Simple:
- More revenue from the customers and leads we already have.
- Better flows.
- Better segmentation.
- Better campaigns.
- Higher repeat purchase.
- More customers coming back.
- Less reliance on paid acquisition.
When applying, show us:
- The ecommerce brands you’ve worked with
- The size of the lists/accounts you’ve managed
- Your experience with Klaviyo
- Examples of flows or campaigns you’ve created
- The results you personally helped generate
- One thing you would look at first when taking over a new ecommerce email account
If you’re genuinely good at ecommerce email marketing and want ownership inside a fast-growing brand, we want to hear from you.
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