WeComm
Email Strategic Developer
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Job Title
As an Email Developer, you will play a key role in bringing CRM campaigns and customer experiences to life through high-quality front-end email development.
About the Role
Working closely with CRM, Creative, and Marketing teams, you will build and maintain modular, reusable email templates that support scalable and efficient campaign delivery across multiple markets.
Key Responsibilities
- Developing responsive HTML emails
- Configuring and assembling CRM campaigns
- Implementing dynamic content and personalisation
- Supporting audience segmentation and targeted customer journeys
- Building and maintaining modular, reusable email components
- Working with existing HTML and email scripting
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About You
You will ideally have previous experience as an Email Developer, CRM Developer, or Email Production Specialist, preferably within retail, fashion, ecommerce, or another consumer-focused environment.
You will have strong knowledge of responsive HTML email development, modular template architecture, and email production best practices, alongside experience working with dynamic content and personalisation.
You should be comfortable:
- Working with HTML and CSS
- Updating and troubleshooting existing email code
- Building scalable and reusable email components
- Working with dynamic content and personalisation
- Supporting CRM campaigns and customer journeys
- Collaborating with CRM, Creative, Marketing, and Technical teams
- Working in a fast-paced campaign environment
- Maintaining a meticulous eye for detail and quality
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Key Skills & Experience
- Previous experience as an Email Developer, CRM Developer, or Email Production Specialist
- Strong HTML and CSS skills for responsive email development
- Experience building and maintaining modular, reusable email templates
- Understanding of email scripting and dynamic content
- Experience supporting personalised CRM campaigns and customer journeys
- Strong QA, testing, and troubleshooting skills across devices and email clients
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