With Nothing Underneath
Email/SMS Specialist
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About the Company
With Nothing Underneath is a DTC Womenswear start-up creating shirts for women. Inspired by men’s tailoring, British heritage and timeless style, WNU was started in London in 2017 out of the need for shirts that were perfectly adjusted for women, sustainably sourced and stood the test of time.
WNU is all about simplicity - pared back, laid back, timeless, effortless. WNU fulfils the underserved territory of female shirting, in an accessible, easy to shop manner, at an affordable price for a luxury item, using the highest quality sustainable materials.
About the Role
We're looking for an Email/SMS Specialist to take full ownership of our campaign calendar and lifecycle flows across email and SMS. You'll run the programme end-to-end — planning, briefing and deploying campaigns that translate commercial and brand priorities into a coherent customer communications schedule, while owning lifecycle flows that you'll continuously audit and optimise to drive conversion and retention. This is a role for someone who sets the Email/SMS agenda rather than works to one: who spots opportunities in the data and acts on them, holds their own alongside brand and merchandising and treats the programme as theirs to shape and grow.
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Key Responsibilities
Campaign Strategy & Execution
- Own the calendar and campaign strategy across email and SMS, setting and prioritising the schedule to reflect commercial and brand objectives
- Set the standard for QA, deliverability and deployment; accountable for the flawless execution of weekly sends
- Develop and maintain email template designs, ensuring all communications are visually consistent and on-brand
- Define and build customer segments from behavioural, demographic and transactional data
- Partner with brand marketing and merchandising teams to craft relevant messaging and product storytelling
Lifecycle & Automated Flows
- Take full ownership of lifecycle flows, including Welcome, Post-Purchase, Winback and Abandonment flows
- Audit flows on an ongoing basis, proactively identifying performance and coverage gaps before they cost conversion
- Drive continuous improvement across flow content and full journeys through structured A/B testing and performance analysis
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Reporting & Optimisation
- Produce weekly reports on campaign and flow performance, tracking the metrics and trends that matter to the business
- Proactively spot opportunities through reporting, turning trends in the data into flow improvements, test ideas and campaign decisions
- Translate customer and campaign data into strategic recommendations that shape retention direction and drive CLTV growth
About You
- 5-6 years’ experience in CRM, retention marketing, or digital marketing
- Hands-on experience in campaign management and automated flow journey testing
- Proficiency in ESPs such as Klaviyo, Ometria, Braze or similar
- Analytical mindset with ability to turn performance data into actionable insight
- Passion for fashion, brand storytelling and improving the customer experience
- Knowledge of GDPR and email compliance best practice
Nice to Have
- Strong eye for email design, able to create visually compelling and on-brand communications
- Familiarity with Shopify/Shopify Plus
- Experience with lead generation or database growth
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