Atlassian
EMEA Field CTO, DX — Engineering Executive Advisor
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Overview
About DX
DX is headquartered in Salt Lake City, Utah and is one of the fastest-growing SaaS companies globally. We help engineering leaders build high-performing, productive teams. DX collects millions of data points daily, powering insights into developer productivity and experience at companies like Pinterest, GitHub, BNY, Xero, and many more. Our business has scaled profitably and grown rapidly—tripling annual recurring revenue in the last several years.
DX recently closed on its acquisition by Atlassian. By joining Atlassian, we will expand our resources, accelerate growth and R&D, and ultimately deliver greater impact to our customers.
How we work at DX
Companies have all kinds of culture slides. At DX, we want to be very clear about what we care about and how we judge performance. For us, it all boils down to individual mastery, becoming the best at your craft. Those who exhibit this quality will thrive here and be unduly rewarded. We can’t control outcomes due to competitors, the economy, decision-makers, etc., but what we can control is doing our jobs at the highest level possible.
About the role
The EMEA Field CTO is DX's primary strategist, storyteller, and technical expert for the EMEA market. This person translates DX's research into leadership and technical workshops, executive coaching and narratives, and product demonstrations that win business, enable customers, and build DX's reputation as the leading authority on developer productivity and AI measurement in EMEA.
The ideal candidate will have a deep knowledge of and personal passion for productivity first principles, systems thinking, developer experience, and cultures of continuous improvement. This should include a portfolio of related talks, media appearances, and other field-facing thought leadership activities.
Unlike a pure thought leadership role, this position carries direct commercial accountability. The EMEA Field CTO maintains a named account portfolio, participates in active deals, and is measured on both content contribution and revenue influence.
Responsibilities
Field: Commercial & account engagement
- Audience focus: All Field CTO engagements — workshops, briefings, roundtables, and account-specific talks — are targeted at VP, CTO, and Director-level decision makers. Manager and practitioner-level awareness and enablement is owned by the DX Speaker Guild and CSM teams, not the Field CTO.
- Own a portfolio of 15+ named EMEA accounts per half, co-selected with DX sales at the start of each half. The portfolio will include a mix of active opportunities and customers. Help advance deals by winning executive-level alignment through exec 1:1s and briefings, presentations, or workshops.
- Touchpoints should be a mix of proactively partnering with AEs to bring yourself into deals, as well as being brought in.
- Host or co-host 2–4 experiences per quarter in EMEA — work with our events team and host events for VP/CTO-level leaders at target accounts. These will include roundtable dinners, panel events, and other VIP experiences. These are relationship-building events, not product demos. Topics should be drawn from DX research (e.g., “How EMEA engineering leaders are measuring AI ROI”) and designed to position the Field CTO as a peer and trusted advisor to the attendees.
- Deliver 1–2 internal enablement sessions per quarter for DX reps in EMEA (can be live or async via Loom) to help them understand how to better reach and speak with execs.
- Participate in the executive briefing council - Atlassian maintains an executive briefing council which also represents DX. The EMEA Field CTO will be part of this pool of experts, called on at the discretion of the strategic accounts team based on related skillset and topic
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Field: Product & VOC feedback
- Surface customer blockers, external research, feature gaps, and competitive intelligence to the DX product team on a regular cadence.
- Contribute to a quarterly Field CTO VOC report summarizing themes from customer conversations, deal objections, and product requests heard in the field.
Field: Content & thought leadership
- Package research into field-ready assets. Take what the research team produces and turn it into workshops, talks, and executive coaching and narratives that can be used to win trust and business and enable customers to act on DX's research and frameworks.
- Be an expert on the product. Maintain deep product demo fluency in order to tie DX's research to the product's actual capabilities, so customers understand what they can do today and what's on the roadmap.
- Represent DX in media and analyst conversations. Be ready for interviews with journalists, podcast hosts, and analysts to discuss new research, DX's point of view, and what's buyable today.
- Participate in 2 or more external podcasts per quarter: Podcasts can be sought out through the EMEA Field CTO’s existing network or requested by the DX team
- Speak at 6 or more conferences a year: Deliver talks at major conferences across EMEA, representing DX's perspective on developer productivity and AI measurement.
- Host at least 1 webinar per-quarter to help broader audiences take action on topics including: how to measure developer productivity, drive AI ROI, how to improve human-agent effectiveness, and how to apply AI to adjacent use cases. These can be co-hosted with the research team or other featured guests.
Research contribution
- Produce at least 3 small research ships per quarter — or be the lead author on 1 large ship. Examples of small ships (400–700 word posts):
- Hosting a podcast episode
- Writing a recap of themes heard in the field
- Conducting a written interview or survey and writing a readout
- All research ships must align to the quarterly research roadmap set by the Managing Editor. This is how field conversations become research inputs and how the EMEA perspective is woven into DX's global research agenda.
- Must be contributing toward DX's higher-level research objectives, not producing disconnected content.
Qualifications
Who you are
- You've led engineering organizations or platform/developer experience teams at scale—typically as a VP of Engineering, Head of Platform, Head of Developer Experience, Senior Director of Engineering, or similar. You've made real decisions about developer productivity, tooling, and team design with real consequences.
- You are known and respected by senior engineering leaders. VPs of Engineering and CTOs at Fortune 500 companies would take your call, attend your talk, or want you at their dinner table.
- You've been on stages, on panels, on podcasts, or in rooms where senior engineering leaders gather.
- You can provide sharp, credible commentary on data and research without needing to run the analysis yourself. You know how to read a dataset, provide commentary or reactions, and translate it into guidance that a busy CTO would act on.
- You're a strong writer and communicator.
- You're opinionated but intellectually honest. You have strong views on how engineering organizations should be run, but you update those views when the evidence changes.
- You're looking for a role where you can
- Shape how an entire industry thinks about developer productivity and AI.
- Combine your real-world experience with data from hundreds of engineering organizations to produce guidance that actually changes how leaders operate.
- Be the person that Fortune 500 engineering leaders turn to for advice, backed by the data, brand, and distribution engine of DX and Atlassian.
- Work alongside world-class researchers and a team that takes the craft of insight seriously.
- Build a body of work you're proud of.
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EMEA-specific requirements
- Regional scope: Western Europe, UK, and Nordics as the primary focus. Southern Europe is included in scope but not yet a heavy area of activity—coverage here will grow over time. Middle East is not currently in scope for this role.
- Language: English fluency required. Bilingual or multilingual referred—particularly in German, French, or a Nordic language given the EMEA enterprise customer base.
- Travel: Moderate to high. Expect 30–40% travel across EMEA for conferences, account engagements, roundtables, and team onsites. Heavy periods will align with major conference and event dates.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh.
In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.
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